Let’s take a few minutes to step back and look at the broader picture to see where AI is headed. Artificial intelligence isn’t just logging into ChatGPT or other LLMs to prompt them so they can provide intelligent output that helps us do what we do more efficiently, creatively, or strategically.
AI is physically becoming
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#LMA25: Harnessing AI For Cross-Selling: Don’t Miss An Opportunity For Growth
Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our recent Legal Marketing Association annual conference in Washington, DC.
James, who is the CEO of Passle, delivered a compelling session titled “Harnessing
#LMA25 GC Panel Reveals What Clients Really Want From Law Firms
The In-House Counsel Panel at the 2025 Legal Marketing Association (LMA) Annual Conference offered something that our conference attendees always find valuable: unfiltered client insights.
Moderated by Tasneem Khokha, Co-Chair of the Legal Marketing Association Annual Conference and Managing Director of GrowthPlay, the panel featured three senior in-house leaders who shared exactly what
#LMA25 Keynote Recap: Obama Speechwriters Deliver Lessons On Leadership, Authenticity, and Values
Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully by Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder and Co-Chair of this year’s Annual Conference Advisory Committee (ACAC), the session
#LMA25 Day 2 Keynote Recap: Forward Together – The Human Edge In An Era Of Rapid Change
Heather E. McGowan, a globally recognized future-of-work strategist and best-selling author, delivered a keynote that brought equal parts clarity, urgency, and inspiration to attendees of the Legal Marketing Association’s Annual Conference in Washington, DC.
I posted a shorter overview on LinkedIn, but what follows below is a more in-depth look at Heather’s full keynote.
One Unknown
#LMA25 Let’s Celebrate 40 Years Together – Annual Conference Content Curation
I am here with more than 1300 of my colleagues in legal marketing and business development for the 2025 Legal Marketing Association Annual Conference in Washington, D.C. This year is very special to us because it is LMA’s 40th anniversary. The theme the board of directors and conference committee has chosen summarizes how the association
AI: Do Women Have A Seat At The Artificial Intelligence Table?
I recently had the privilege of attending the Women + AI Summit in Nashville, an event that brought together 150 to 200 incredibly smart and passionate individuals.
The common theme among us is that we are all committed to leading, teaching, supporting, and engaging in the critical conversations surrounding artificial intelligence.
Your Choice: Podcast or
#LMA24: Are You Ready To Go ALL IN?
As you might have guessed from the title of this blog post, the theme for this year’s conference is ALL IN. It makes perfect sense because, as the conference website says, “get ready to go ALL IN at the largest global meeting exclusively for the legal marketing and business profession at #LMA24 in beautiful San
Will Artificial Intelligence Allow You To Reduce Staff?
Generative Artificial Intelligence, or GenAI, is allowing for efficiencies within companies and firms.
These tools allow shortcuts by taking the first crack at summarizing documents, conducting research, creating marketing copy, writing emails, answering inquiries, and so much more.
Time To Reduce Headcount
This means you can reduce business and professional staff because the machines are
What Will Artificial Intelligence Do To Hourly Billing In Law Firms?
It’s time to discuss the impact of artificial intelligence on the traditional billing structure in the legal profession.
With the rise of AI and Generative AI technology and its potential to streamline tasks and matters, lawyers must consider alternative billing models such as value-based billing. I will discuss what leads me to think now is