There has never been a better time to use “Tradition Meets Transformation” as a conference theme.
1300+ Will Gather For The 2026 LMA Annual Conference
The Legal Marketing Association (LMA) annual conference will take place Monday, April 20, through Wednesday, April 22, in New Orleans, LA.
Our industry and the profession we serve are going
Latest from The Myrland Marketing Minute Blog
Will AI Learn The Tough Lessons Of Social Media’s Past and Present?
On August 4, 2025, OpenAI published a blog post titled “What we’re optimizing ChatGPT for,” revealing something interesting. They appear to be applying lessons learned from two decades of social media evolution.
After nearly 3 years observing how people use ChatGPT, OpenAI noticed troubling patterns:
- Some users are developing unhealthy attachments to AI
- Others spend excessive time
Lawyers Beware: There Could Be Serious Ethics Issues With The New AI Browsers That Are Launching
Artificial intelligence just took a major step forward. Before you let it take a step into your firm, let’s discuss.
Two of the most well-known AI platforms, ChatGPT and Perplexity, have launched something called AI, or agentic, browsers. Similar to AI agents that I have discussed here:
What Is Ambient AI and Why Does It Matter to Lawyers and Legal Professionals?
Let’s take a few minutes to step back and look at the broader picture to see where AI is headed. Artificial intelligence isn’t just logging into ChatGPT or other LLMs to prompt them so they can provide intelligent output that helps us do what we do more efficiently, creatively, or strategically.
AI is physically becoming
#LMA25: Harnessing AI For Cross-Selling: Don’t Miss An Opportunity For Growth
Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our recent Legal Marketing Association annual conference in Washington, DC.
James, who is the CEO of Passle, delivered a compelling session titled “Harnessing
#LMA25 GC Panel Reveals What Clients Really Want From Law Firms
The In-House Counsel Panel at the 2025 Legal Marketing Association (LMA) Annual Conference offered something that our conference attendees always find valuable: unfiltered client insights.
Moderated by Tasneem Khokha, Co-Chair of the Legal Marketing Association Annual Conference and Managing Director of GrowthPlay, the panel featured three senior in-house leaders who shared exactly what
#LMA25 Keynote Recap: Obama Speechwriters Deliver Lessons On Leadership, Authenticity, and Values
Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully by Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder and Co-Chair of this year’s Annual Conference Advisory Committee (ACAC), the session
#LMA25 Day 2 Keynote Recap: Forward Together – The Human Edge In An Era Of Rapid Change
Heather E. McGowan, a globally recognized future-of-work strategist and best-selling author, delivered a keynote that brought equal parts clarity, urgency, and inspiration to attendees of the Legal Marketing Association’s Annual Conference in Washington, DC.
I posted a shorter overview on LinkedIn, but what follows below is a more in-depth look at Heather’s full keynote.
One Unknown
#LMA25 Let’s Celebrate 40 Years Together – Annual Conference Content Curation
I am here with more than 1300 of my colleagues in legal marketing and business development for the 2025 Legal Marketing Association Annual Conference in Washington, D.C. This year is very special to us because it is LMA’s 40th anniversary. The theme the board of directors and conference committee has chosen summarizes how the association
AI: Do Women Have A Seat At The Artificial Intelligence Table?
I recently had the privilege of attending the Women + AI Summit in Nashville, an event that brought together 150 to 200 incredibly smart and passionate individuals.
The common theme among us is that we are all committed to leading, teaching, supporting, and engaging in the critical conversations surrounding artificial intelligence.
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