Search behavior is changing, and law firms are already feeling it.
AI-generated answers are starting to replace traditional search results. Prospective clients are getting more information before they ever click through to a website.
So what does that actually mean for your firm?
In this video, Emily, Director of Client Marketing at Omnizant, breaks down…
2025 is a new year, but the same best practices apply—and that starts with EEAT.
A strategic website design and dynamic SEO campaign for your law firm are your key to unlocking online success. But we hear from a lot of legal professionals who are afraid to take action. Search engines are constantly updating with…
The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP.
Google’s rollout of AI summaries in US search results is in its nascent stage. Gemini is Google’s AI language model, and, over time, it may support highly complex search queries,…
Technology evolves rapidly, but human behavior remains relatively constant. This is particularly evident in online information-seeking behavior, where users are more inclined to scan than read word for word.
Let’s explore the nuances of how people read online and the implications of gaze patterns for designing and formatting your lawyer website.
Key terminology
Before we…
Beware the ides of March! Et tu, Google? March was a big month for Google, with a core update targeting spam and low-quality content. Your website may be affected—possibly negatively.
SEO is a tenuous game, as every website owner and developer knows. Our only hope to rank is to stay on top of Google’s…
When most people think of Google Advertising, they think of standard PPC ads. But there are more ad types in Google’s ecosystem—including cheaper ads which, in some cases, may have a higher ROI.
Here’s what you need to know about Google Ads in 2024, including which Google Ads are best for lawyers.
PPC ads are…
It’s a brand new year and a brand new algorithm. To unlock the potential of SEO in 2024, law firms must adapt and update their digital strategies to rise to the top of the SERP.
Google values content that serves people, not just search engines—and the search giant is better than ever at determining whether…
