On my blog, Real Lawyers Have Blogs, now in its 15th year, I share information, news and insight to help legal professionals looking to network online, whether it be via blogging or other social media.
In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.
October 2019
Case law has a citation system. Statutes have one. Law reviews have one.
But when a practicing lawyer shares insight and commentary on the law, whether it be interpreting primary law or breaking down the law for clients or the public there’s nothing.
No structured way for lawyers or the court to cite it. No
If you’re a lawyer publishing insight and commentary on your niche area of law, where do you want your publishing to live?
Of course, you’ll still want publishing on your website. People who find you by word of mouth, through search, or even through an LLM will look you up there. But that audience is
It’s hard enough as the leader of a company to keep yourself and your team on vision. It’s harder still to pivot from the original vision to something new. But at some point, you have to. Because of an opportunity, an obligation to serve, or a marketplace that’s moving—which isn’t.
Over the last six months
In preparation for a consultation with lawyers at a new law firm client of ours, I turned first to my traditional talking points. I then turned to ChatGpt and quiried “You know my teaching of bloggers from days past? What are they?”
To which ChatGPT responded, “Here are your teachings.” Twenty-two years of teachings, shared
I was a VP of Business Development at Martindale-Hubbell of LexisNexis when my previous company was acquired by them. I respected the heck out of Carol Cooper, its EVP and Publisher who was continuing to build a directory of profiles, one begun around the Civil War.
Profiles were a big deal in generating work for
As reported (password protected) by Amanda Robert of the ABA Journal,
“Law librarians are pushing back on the idea that generative artificial intelligence will eventually replace them. If anything, they have become more relevant as they test and promote new AI-based tools for government, law schools and law firms, says Jenny Silbiger, the president
Long before blogs were common in the legal profession, Ernie Svenson, widely known as Ernie the Attorney, was already writing online and figuring things out as he went. Svenson was among the first lawyers to experiment with publishing on the internet, not as a marketing tactic but as a way to connect, think out
I’ve been noodling on something of late. Arising out of what AI is bringing to legal publishing and discussions on LinkedIIn.
For the last twenty years lawyers and law firms have looked to their own sites, blogs or websites, as the sites giving them visibility and name. I think that’s changing.
For AI systems like
Lawyers and law firms publish constantly—blogs, alerts, insights, white papers, newsletters.
What’s changing with AI isn’t whether lawyers publish.
It’s how that publishing is found, trusted, and used.
Not just by open LLMs—but inside legal research platforms, where AI is increasingly helping interpret primary law.
Where legal writing lives now matters.
Publishing that exists only
For nearly 20 years, Kevin LaCroix has published The D&O Diary, a blog focused on directors and officers insurance that has become required reading for lawyers, insurers and professionals around the world. What began as an experiment driven by curiosity evolved into one of the most respected niche legal publications on the internet.
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