On my blog, Real Lawyers Have Blogs, now in its 15th year, I share information, news and insight to help legal professionals looking to network online, whether it be via blogging or other social media.
In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.
October 2019
The “AI Rat” scandal reported on by The Guardian’s Science editor, Ian Sample is a cautionary tale for online legal publishing and the need for vetting, beginning with an age old concept, legal libraries.The recent uproar in scientific publishing, epitomized by a paper featuring an AI-generated rat with an “unfeasibly large penis” and nonsensical
Carolyn Elefant is a renewable‑energy litigator, founder of MyShingle and longtime advocate for solo and small‑firm lawyers. In this conversation Kevin digs into her idea of “owning your talent,” the 20‑year journey of MyShingle and how generative AI is opening new doors for lawyers who practice on their own terms. They also explore Carolyn’s niche work
Amy Shepherd has spent two decades turning cutting-edge ideas into measurable growth for Am Law firms. Now an advisor at Gladstone Growth Strategies and founder of Amy AI, she’s helping marketing and BD teams see where artificial intelligence fits—and where old-school resilience still wins. In this episode of Real Lawyers, Kevin digs into Amy’s playbook:
Reading a recent article by Sarah Perez at TechCrunch makes it clear: law firms are about to face the same challenge news publishers already are—a steep decline in traffic to their website’s legal publishing–better labeled content marketing–if they haven’t already.
According to TechCrunch, Similarweb data shows that since Google launched AI Overviews in May 2024,
After launching the Real Lawyers podcast with John Corey and then Guy Alvarez, we’re back for round three—this time with Davis Williams. Davis is a rising 3L at North Carolina Central University School of Law and founder of the International Legal Practice Society, a student-run group helping classmates explore practice areas they may
Good post on LinkedIn by Joe Giovannoli about some legal blogs being swallowed by Google’s AI overviews and AI engines such as ChatGPT and Perplexity.
Visibility from Google clicks is disappearing, per Giovannoli.
What changed?Google’s AI Overviews.Content that used to drive traffic is now being cited, without delivering a single visit. And it’s not just
After launching the Real Lawyers podcast last week with John Corey, we’re back for round two—this time with Guy Alvarez. Guy founded Good2bSocial, sold it and now leads Alvarez AI Advisors, where he helps firms cut through hype and use AI to power smart, niche driven marketing.
We dive into the tools
The days of law firms and lawyers chasing search engine rankings from legal publishing and measuring such success via analytics may be coming to an end.
Isabella Simonetti and Katherine Blunt of The Wall Street Journal reported Tuesday,
Chatbots are replacing Google searches, eliminating the need to click on blue links and tanking referrals to
Listening to former Librarian of Congress Dr. Carla Hayden on CBS Sunday Morning, as she discussed with Robert Costa how libraries nationwide are facing pressure over how they operate and what they keep on their shelves, I couldn’t help but think of law firms—facing pressure to move away from true legal publishing toward legal publishing
For over 20 years, Real Lawyers Have Blogs has explored how lawyers use publishing to build relationships, grow their business and share their expertise with the world. In that time, I’ve spoken with thousands of legal professionals, marketers and technologists who care about the same thing I do—how we can help lawyers get better at