Would you write more blog posts or newsletter articles if it only took a few minutes?
You can. Using voice dictation. Something I’ve done for many years.
When I was in law school and clerked for my father, I dictated everything on a belt-driven recording machine or a cassette tape recorder, and a secretary would…
One of the best ways to build your law practice is to create content about your field and what you do to help your clients.
Writing articles and blog posts, posting on social media, recording videos and podcasts, and the like, are a simple and effective way to boost engagement with prospects and clients and…
It’s difficult to carve out hours at a time for marketing. The good news is that you can accomplish a lot with just 15 minutes a day.
Between appointments, during lunch, at the end of the day, while you’re driving—snatch’s of time that even the busiest of practitioners can muster.
The trick is to make…
Everything we do that qualifies as marketing—networking, content creation, staying in touch with clients and prospects, running ads—is easier and more effective when we “prepare” before we “do”.
Let’s call it “pre-marketing”.
Before you attend a live event, for example, you don’t just show up. You make a list of people you want to connect…
You write a blog or newsletter, do a podcast, speak from the stage, write books, create videos, show up on social media, for two reasons: (1) to build your list by attracting leads and others who are interested in your content, and (2) using that content to show people what you do and how you…
