You’ve read the books and blogs, watched videos about marketing professional services, attended seminars, listened to podcasts, and subscribed to more than a few newsletters about legal marketing.
You have a long list of ideas, things to do to bring in more clients and better clients and increase your income. That’s the good news. Too often,…
So much to do, so little time to do it. You may not like it, or be good at it, but you realize that marketing is critical for attorneys and you need to do it.
And you need a plan
You can delegate or outsource many marketing activities, including a lot of the planning, but…
It doesn’t take a lot of time. You can use it to develop blog posts, articles, videos, podcasts, or any other type of content, and use that to bring traffic to your website and inquires about your services to your inbox, almost on auto-pilot.
And no, it doesn’t depend on ai.
It’s also a great…
News flash: lawyers are people. Human beings with personal problems, interests, and quirks. We have a lot in common with our bretheren (and sisteren) but we’re also different.
Different personalities, looks, and styles. Which prospective clients notice, are attracted to, and remember.
Which is why we all need to embrace our individuality and not try…
I know, that should read “positive mental attitude” but I’m having a little fun. And that’s the point. Life isn’t just about work and obligation, productivity and achievement. We’re not machines. We need rest and sustenance and fun.
Put “have more fun” on your todo list.
Last few days, I’ve been on a kick watching…
According to a search, “the phrase “arrogant twat” is a vulgar British insult combining the adjective “arrogant” (showing an exaggerated sense of one’s own importance) with “twat,” a slang term for a foolish, contemptible, or obnoxious person. It describes a person who is condescending, self-important, and believes they are superior to others, often dismissing anyone who disagrees with them as…
Would you write more blog posts or newsletter articles if it only took a few minutes?
You can. Using voice dictation. Something I’ve done for many years.
When I was in law school and clerked for my father, I dictated everything on a belt-driven recording machine or a cassette tape recorder, and a secretary would…
One of the best ways to build your law practice is to create content about your field and what you do to help your clients.
Writing articles and blog posts, posting on social media, recording videos and podcasts, and the like, are a simple and effective way to boost engagement with prospects and clients and…
It’s difficult to carve out hours at a time for marketing. The good news is that you can accomplish a lot with just 15 minutes a day.
Between appointments, during lunch, at the end of the day, while you’re driving—snatch’s of time that even the busiest of practitioners can muster.
The trick is to make…
Everything we do that qualifies as marketing—networking, content creation, staying in touch with clients and prospects, running ads—is easier and more effective when we “prepare” before we “do”.
Let’s call it “pre-marketing”.
Before you attend a live event, for example, you don’t just show up. You make a list of people you want to connect…
