Will Your Clients Care If You Use ChatGPT or GPT-4 To Create Content?

We’ve all had a little time to experiment with ChatGPT and other generative AI tools. The news, developments, and evolution have been coming at us so fast that it is challenging to keep up with the hundreds of emails, posts, podcasts, and training videos that enter our feeds every day.

But, alas, I shall try my best to share with you what I can when I can.

GPT-4 Launched Today

This is an exciting day with the release of OpenAI’s multimodal AI system, GPT-4, because it is smarter than its predecessors, GPT-3 and GPT-3.5. For example, you can feed it different modalities, or forms, of information, such as videos, and it can react to them.

TechCrunch summarized the 5 biggest differences between GPT-4, and GPT-3 and GPT-3.5.

  1. GPT-4 can see and understand images.
  2. GPT-4 is harder to trick.
  3. GPT-4 has a longer memory.
  4. GPT-4 is more multilingual.
  5. GPT-4 has different “personalities.”

As OpenAI said in its video announcement about GPT-4 on Twitter earlier today:

“It is a breakthrough in its problem-solving capabilities. It can read, analyze, and generate up to 25,000 words of text. It can write code in all major programming languages, and it understands images as input and can reason with them in sophisticated ways.”

The video continued with:

“Most importantly, after we created GPT-4, we spent months making it safer and more aligned with how you want to use it.”

Mashable wrote about the release of GPT-4:

“GPT-4 has improved accuracy, problem-solving abilities, and reasoning skills, according to the announcement. In a comparison breakdown between GPT-3 and GPT-4, the newer model scored in the 90th percentile on the bar exam versus the 10th percentile with GPT-3…”

In that article, tech reporter Cecily Mauran wrote about GPT-4:

“If you thought ChatGPT was an amazingly human-seeming AI chatbot, get ready for the next generation.”

A Word Of Caution About Your Clients

I am writing this post today to tell you about the launch of GPT-4, but also to caution you against using AI output as the be-all and end-all before you have taken the time to view the output for your personality, accuracy, and your clients in mind.

Losing The Trust Of Others

Last week, I saw a response on a social media post that was written by a very well-respected consultant. The response seemed rote and was lacking his familiar personality and dry sense of humor.

It also lacked proper spacing between paragraphs, along with a few other oddities.

My first thought was that he generated the reply via ChatGPT and did a very quick cut and paste before customizing it to make it his own.

That immediately deprecated the value of that reply in my mind because I know him better than that and know that he has always relied on his intelligence and his unique approach to conversation and content. More importantly, I, as a consumer of his content for years, have relied on his intelligence and his approach to conversation and content.

He is not an encyclopedia (remember those?), but a wicked smart marketing expert.

Someone replied to him, saying “What a perfect ChatGPT response!”

There was no reply to that, so I have no idea if it was generated by artificial intelligence.

Where Is Your Personal Brand?

I write this not to discourage you from using generative AI tools as a starting point to create content, summarize documents, provide outlines, write long and short-form content, and brainstorm, but to encourage you to use your brain power and your personal brand to make the content you share with others your own.

What Are The Risks?

If not, you risk losing the trust and respect of those who suspect that your content was written using AI and did not come out of your own brain. They might not think these thoughts intentionally, but those thoughts could be there.

Bottom Line

Until the day these tools have learned what is in your soul, your brain, your approach, your nomenclature, and everything else that goes into the content you create, be very careful to use GPT-4 and the rest of these tools in a way that complements what you do, or as a starting point to make your job more efficient.

Think of GPT-4 and generative AI tools as partners that can co-create content, help you think, get unstuck, and to source information.

As always, I would love to hear your thoughts.

Related Post For Your Review:

Artificial Intelligence (AI), ChatGPT, & Other Chatbots, Yes or No?
Artificial Intelligence (AI), ChatGPT, & Other Generative Chatbots: Yes or No?






Nancy Myrland, Legal Marketing and Business Development Advisor to Lawyers

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the right marketing practices in order to build their reputations and their relationships, which leads to building their practices.

Also known as the LinkedIn Coach For Lawyers, Nancy is a frequent LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

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