I have been using this blog as a personal assistant, if you will, for responding to client questions, for education across our network and drafting blog posts.
I was recently asked by business development leadership in a major law firm about the difference between blog publishing and other forms of content marketing.
I turned to my years of blogging about publishing a blog for business development. Not in the form of searching across my 9,000 blog posts, but using the data in my blog as a defacto LLM.
An LLM (Large Language Model) is an AI system designed to understand, generate, and analyze text based on training data. It can process and synthesize information, answer complex questions, and assist with content creation.
In that I have the IP rights to all content on my blog and no one has written a fraction of the content on legal blogging as in my blog, Real Lawyers Have Blogs, training the data puts my blog a step (good sized one) away from being an LLM.
That hasn’t stopped me from using my blog as something akin to an LLM. I regularly direct GPT to use my blog as the corpus or data set for research, for drafting summaries of its findings and creating outlines and first drafts for blog posts.
Such an “LLM” can be used in a myriad of ways, including,
- Research on engaging and effective blogging – and social media use – resulting in business development.
- A personal assistant reviewing a draft blog post and evaluating it for readability, engagement, a conversational tone and more, enabling a lawyer to revise their copy to a more effective one.
With AI, education on effective legal blogging for business development may progress at lightning speed. Good news for experienced and caring lawyers willing to give of themselves while at the same time growing their business.