The Trump administration just announced new tariffs on aluminum and steel. That might not sound like a big deal to most, but for small businesses—including my beloved craft breweries—25% is a gut punch.
The craft beer industry is already struggling post-Covid. Breweries took on debt to survive the shutdowns, taproom traffic isn’t what it used to be as many consumers shy away from alcohol, and supply-chain costs have been unpredictable and high. Now, just as many are trying to regain their footing, they get hit with another hurdle.
Most craft breweries package their beer in aluminum cans. If the cost of aluminum goes up because of tariffs, so does the cost of packaging. And it’s not just cans, brewing equipment is made of steel. Fermenters, brite tanks, brewhouses, kegs, construction materials—all of it. So, breweries that want to replace aging equipment, expand, or just keep up with demand are looking at higher costs across the board.
And let’s be clear: These costs don’t just disappear. Breweries will have to pass them down to consumers. That means your favorite local beer is about to get more expensive. Meanwhile, the biggest players—macro-breweries with deep pockets—can absorb these price increases far more easily than your neighborhood local. This isn’t just an economic issue; it’s a competition killer.
Tariffs like these don’t “protect American businesses.” They protect big business at the expense of the little guys who drive innovation, create jobs, and bring character to our communities. If we want to support small businesses, we should be fighting against policies that make it harder for them to compete.
Here’s what I read this week that you should read, too.
Trouble Brewing? Missouri Serves Up DEI Discrimination Lawsuit Against Starbucks — via Eric Meyer’s Employer Handbook Blog
DEI Challenges Increase — via EntertainHR
