Next week in New York City at Legalweek, and the following week at ABA TechShow in Chicago, I’ll sit down with law firms and legal professionals to introduce something we’ve been working on at LexBlog: the LexBlog Blogging Compass—an AI-assisted tool designed to help legal professionals maximize the impact of their blogs.
This isn’t AI writing content. We’re testing AI—specifically, a large language model (LLM) trained on legal blogging data—to assist in evaluating, refining, and strengthening how lawyers share their expertise.
And the irony isn’t lost on us—who knew human engagement and authenticity could be improved with an assist from AI?
What Is Compass?
Compass is a blog evaluation tool, combining AI-driven insights and LexBlog personnel expert analysis to measure legal blogs against ten proven criteria for effective blogging.
The goal? To help lawyers and law firms identify what’s working, what’s not, and how to make their blogs more engaging, strategic, and impactful—without losing the personal voice that makes great blogging stand out.
Legal blogging has always been about connection—not just publishing but engaging, building trust, and sparking online citation and conversations. To build a name and grow business.
We believe Compass can help refine those elements, ensuring firms aren’t just posting content but creating meaningful digital engagement that drives business and builds relationships.
If you’re interested in learning more, please let me know—we can meet face to face in New York City or Chicago, or later on, via a video call.
We’d welcome your feedback, LexBlog client or not.