I’ve been noodling on something of late. Arising out of what AI is bringing to legal publishing and discussions on LinkedIIn.
For the last twenty years lawyers and law firms have looked to their own sites, blogs or websites, as the sites giving them visibility and name. I think that’s changing.
For AI systems like Gemini, ChatGPT, and Claude, authority is key. These systems assign greater weight to publishing that is clearly authored, well structured, and reflects deep expertise over time.
Digital legal libraries reinforce this value by serving as established works of credibility. When publishing is housed in legal libraries it signals to AI that the work is coming from an authority.
Self serving, and it’s Christmas Eve, but I see LexBlog as serving as a legal library and network.
When a practitioner’s publishing is part of the LexBlog Network, it carries stronger authority than on its own site. And that authority grows when the same publishing shows up inside legal research platforms—such as vLex—where judges, lawyers, academics, and law students actually do their work.
Those research platforms increasingly rely on AI to help interpret primary law. And AI doesn’t just need secondary law—it needs that law to be properly structured. LexBlog’s publishing is organized around authorship, subject matter, and an accumulated body of work.
That structure makes it clear who is speaking and why they’re worth listening to, allowing AI systems and research platforms to connect insight with the practitioner behind it, giving context to the primary law being interpreted. .
What’s interesting is how this value compounds:
- Authority from being part of a trusted and long standing legal publishing network
- Authority from inclusion in legal research platforms
- Authority from helping AI interpret primary law, not just retrieve
This isn’t about marketing or promotion.
It’s about where your work lives, and whether it becomes part of an authoritative legal record that’s found and relied on by people and AI.
Lawyers and law firms will continue to publish on their own blogs and sites, but they’ll need to get their work in a library and network for purposes of AI.