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‘The Hardest Thing I’ve Ever Done’: Noah Waisberg on Why Selling a Business Hurts, and How Zuva Aims to Fix It

By Bob Ambrogi on October 1, 2026
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Five years ago, Noah Waisberg sold Kira Systems, the pioneering AI contract-analysis company he co-founded, to Litera. Even though the deal itself went well, the experience of going through the sale was hard, Waisberg now says. But that experience provided the fuel that turned into his next business. As part of the sale, he kept […]

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