Seyfarth Intellectual Property Partner Lauren Leipold will present as part of a panel of experts discussing the role of GenAI in marketing. The panel is part of the 2025 Marketing Innovation Conference (MIC@S) at Georgia Tech’s Scheller College of Business on Friday, February 21, 2025.
This year’s theme, “Technology Meets Creativity: Shaping Marketing’s Next Chapter,” dives into the evolving intersection of technology and creativity—exploring how AI, data-driven personalization, and influencer strategies are reshaping the marketing landscape while keeping customer engagement authentic and impactful.
Lauren will be a panelist in the session “Is it Real or Is it AI? And Does It Even Matter?” alongside other industry experts, discussing the role of AI in marketing, potential legal risks and benefits, impact on the future of brand strategy, and evolution of intellectual property protection in the digital world.
Those in the Atlanta area who wish to register to attend the event in person can click here:
Register today—space is limited!