Law Firm Marketing & Management

How AI search works (and why it’s different from Google)
AI search is any search experience where artificial intelligence synthesizes information from multiple sources and presents a generated answer. Instead of ten blue links, users get a direct summary, sometimes with linked citations.
The most common forms right now include:

  • Google AI Overviews, which

By Steve Fretzin & Colleen Joyce
The legal profession is changing faster than many attorneys expected. New technology, increased competition, and shifting client expectations are forcing lawyers to rethink how they run their practices. In my conversation with Colleen Joyce, CEO of Lawyer.com, we explored what lawyers need to understand about branding, client acquisition, leadership,

In this episode, Steve Fretzin and Robert Hartmann discuss:
  • Taking ownership of the business of law
  • Building rainmaking skills through empathy and responsiveness
  • Preparing for independence before you need it
  • Networking strategically, not randomly

Key Takeaways:

  • Law school prepares lawyers for doctrine, not for marketing, leadership, or running a practice. Lawyers must take responsibility for

In this episode, Steve Fretzin and Leah Miller discuss:
  • Run your law firm like a business, not a hobby
  • Use accurate financials to avoid hidden risks and overpayment
  • Track key metrics and benchmarks for people, operations, and marketing
  • Leverage metrics to make strategic growth decisions

Key Takeaways:

  • Long-term growth requires regular attention to financials. Cash