Have you been researching SEO agencies for law firms? Then you’ve heard of LawRank.It’s one of the most recognized names in legal SEO. Their case studies alone mention firms that doubled organic traffic, saw +300% lead increases, and, in one example, achieved a +1,132% jump in first-time calls.But, does LawRank actually live up to these
Is ChatGPT the Death of Legal Blogging?
When ChatGPT hit the scene, it felt like the internet shifted overnight. Suddenly, anyone could punch in a few keywords and get a 1,000-word blog post in seconds. That sparked a flood of questions, especially from solo and small firm lawyers trying to market their practice:
“Is blogging dead?”“Why should I bother writing anything myself?”“Won’t
Texas: The Next Frontier for Legal Tech Innovation
Everything’s bigger in Texas—including its potential to redefine the future of legal practice.
According to a recent Smokeball survey on legal technology and wellness, Texas lawyers are ready for change. They’re more curious and less skeptical about adopting new legal technology than their peers across the country.
Roughly one in three Texas respondents identified as
Does SEO Still Work for Law Firms?
Digital marketing for law firms is changing fast.
With the rise of AI tools and alternative search platforms, it’s easy to wonder if SEO, the alleged benchmark for all digital marketing over the last two decades, is still worth it. The short answer is yes, most firms can absolutely generate leads and clients through Google,
AI Just Compressed 10 Hours of Legal Work Into 45 Minutes: What This Means for Every Lawyer
The silence was deafening.
When Jack Newton, CEO of Clio, unveiled AI technology that reduces ten hours of legal work to forty-five minutes at ClioCon, 2,500 attorneys sat in stunned silence. Not because they were bored, mind you, but because they were processing a future that had just arrived faster than anyone expected.
Future of Legal Marketing – Revolution by VIP Marketing
Artificial intelligence is changing how law firms market, communicate, and connect with potential clients. What once took weeks of production, manual data analysis, and endless revisions can now happen in a fraction of the time with greater precision.
How Legal Professionals Can Prevent Hallucinations and Build Trust in Legal AI
I spoke with Mark Doble, the Founder and CEO of Alexi, an AI-driven legal workflow platform. We discussed how legal professionals can prevent hallucinations and build trust in legal AI, the top privacy and compliance risks that law firms need to consider, and how generative AI will transform legal workflows.
Law Firms Are Ignoring AI Optimization at Their Own Risk
AI has fundamentally changed the way people search for information on the internet. Since March of 2024, Google has been serving AI overview for certain searches, which provide synthesized information pulled from a variety of sources – with citations to each source.
Google’s AI Overviews have moved beyond “experimental feature” to standard SERP real estate,
OpenAI’s Usage Policies Update and the Case for Legal-Specific AI
What really happened in OpenAI’s latest usage policies update
On October 29, 2025, OpenAI released updated usage policies outlining what users can and can’t do with its products and services.
One line in particular sparked confusion, as many interpreted it as ending ChatGPT’s ability to answer legal questions entirely:
“You cannot use our services for…the
*Special Episode* Featuring Caroline Hill, Editor-in-Chief of Legal IT Insider, on Charting Change in Legal Ep 49
In this 49th episode of Charting Change in Legal, Caroline Hill, Editor and Publisher of Legal IT Insider, and I discussed Legal IT Insider’s 30th anniversary, the first Orange Rag, the potential for an AI bubble, and emerging AI leadership.