Law Firm Marketing & Management

By Steve Fretzin & Chris Earley
Most lawyers think they need to sound polished to be taken seriously. That is backwards. Chris and I agree that the posts that get attention and build trust are the ones that sound like a real person. Not a verdict recap, not a humblebrag, not a press release. Stories,

By Steve Fretzin & Mathew Kerbis
The billable hour has survived for decades not because it works well, but because it feels familiar. Lawyers know how to track time. Firms know how to invoice it. Clients tolerate it because they believe there is no alternative. That assumption is finally breaking down.
That is why this

By Steve Fretzin & Robert Armstrong, Sandy Fisch
Most law firms are built by smart, capable lawyers who never planned to become business owners. They wanted autonomy, better clients, or a way out of someone else’s system. What they did not plan for was running a business without the tools, structure, or training to do

In this episode, Steve Fretzin, Robert Armstrong, and Sandy Fisch discuss:
  • Legal expertise without systems limits growth
  • Focus outperforms expansion without infrastructure
  • Value-based models outperform time-based billing in an AI-driven future
  • Future-proof firms are systemized, collaborative, and diversified

Key Takeaways:

  • Most firms are built by technicians who understand legal work but not business operations. Sustainable

What SB 574 requires: four considerations for lawyers using AI
The bill doesn’t ban AI use in legal practice. Instead, it clarifies that existing professional obligations (confidentiality, competence, accuracy, and fairness) still apply when using AI tools.
The bill defines generative artificial intelligence as an “artificial intelligence system that can generate derived synthetic content, including

Artificial intelligence has fundamentally changed how law firms operate.
Tasks that once took hours now take minutes. Administrative work is increasingly automated. Lawyers are working faster, with less friction, and with more clarity than ever before.
And yet—many solo and small law firms report something surprising:
They now have more time than clients.
According to