Law Firm Marketing & Management

Legal Marketing Minutes, hosted by Legal Marketing Professional Nancy Myrland, contains short bursts of current marketing, business development, content, social and digital media news and advice for lawyers, legal marketers, and law firms. Nancy’s goal is always to help you grow your practice by making the complex simple. Your time is valuable, so let’s get

Newsflash: You’re not missing clients because of your skills.It’s your systems (or lack thereof) that are the problem.In 2025, law firm business development is vital. It’s the process of attracting and retaining the right clients… sowing trust, creating referral pipelines, nurturing relationships, and using tech tools to stay visible.Just ask Omar Ochoa Law. After

Today’s personal injury market is a battlefield. Over 135,000 lawyers are fiercely competing for the same leads… so how do you gain an edge?Answer: with personal injury lawyer marketing! This is how you attract, convert, and retain clients who’ve been injured and need legal representation.Think of it as your law firm’s growth engine. To keep

If you’d like to receive more content like this, join 5,000+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. When lawyers think about growth, most think about acquiring new clients.But sustainable growth comes from compounding existing relationships, fueled by serving good clients well over long periods of time.

Why paralegals are key to law firm efficiency
Your role goes well beyond administrative support. You perform substantive legal work under attorney supervision: conducting legal research, drafting pleadings and discovery documents, managing complex case files, coordinating eDiscovery, and tracking critical deadlines. Much of this is billable, which means every inefficiency impacts both productivity