I spoke with Chris DeConti, the Chief Strategy Officer at Factor, an alternative legal services provider. We discussed how AI fluency differs from knowing how to use specific tools, training lawyers who are curious but cautious about AI, and how legal professionals should shift their thinking from certainties to possibilities when working with
The Real-time Record-to-Report Transformation for Continuous Close
Finance leaders deal with two timelines at the same time. A business-focused timeline that runs on daily signals: shifts in pricing and demand, disruptions in supply, and cash movements that do not wait for the calendar. And then there is the month-end timeline, which is the most reliable financial view of performance. This was an
How One Lawyer Helped Define What Blogging Could Be
Long before blogs were common in the legal profession, Ernie Svenson, widely known as Ernie the Attorney, was already writing online and figuring things out as he went. Svenson was among the first lawyers to experiment with publishing on the internet, not as a marketing tactic but as a way to connect, think out
Rainmaking Recommendations # 292: Atomic Rainmaking: The Power of Micro-Habits
“We do not rise to the level of our goals, we fall to the level of our systems.” — James Clear, Atomic Habits
Let’s be honest — most lawyers know what they should be doing to build their books of business.They’ve read the articles, attended the CLEs, maybe even hired a coach (hi ?).
But
Rainmaking Recommendation # 287 There is Nothing Soft about Soft Skills
When you hear “soft skills” as a lawyer, do you think they are airy-fairy, woo-woo abilities that don’t apply to you?
Well, buckle up, because not only do they apply, but they’re about to become your secret weapon in the legal world of tomorrow.
As AI continues to grow and flex its digital muscles, it’s
Rainmaking Recommendation #286: Fall Back into Work
**When the “Those Lazy-Hazy-Crazy Days of Summer” end, Fall is a great time to finish strong for the year and begin planning for the next. Sit down with your goals for the year and determine where you are. Then, create the plan you will use to win this year (if you are not already doing
Matthew Fornaro: Building a Solo Law Firm in the Age of AI
In this episode, Steve Fretzin and Matthew Fornaro discuss:
- Making solo practice more accessible than ever
- Using AI as a force multiplier for small firms
- Practicing ethical and intentional AI adoption
- Rethinking legal business models and skill sets
Key Takeaways:
- Starting a firm no longer requires a large office, full staff, or major upfront
How General Counsel Can Leverage AI to Create More Value for Their Organizations
I spoke with Eric Greenberg, the Executive Vice President and General Counsel of Cox Media Group, a multi-platform media company based in Atlanta. Eric was a finalist for Corporate Counsel magazine’s General Counsel of the Year in 2024 and 2025 and is the author of an eight-part series on AI in Bloomberg Law
Farewell to 2025: Best Ethics Practices to Carry Forward into 2026
As we welcome 2026 with high hopes and new resolutions, let’s review some highlights from 2025 and consider practices that should be carried forward into the new year and those which should be left behind.
Ethics Opinions Issued in 2025
In Texas Ethics Opinion 701, the Professional Ethics Committee concluded that an attorney
Wes Lungwitz: The New Rules of Law Firm Marketing
In this episode, Steve Fretzin and Wes Lungwitz discuss:
- Adapting to change in legal marketing
- Strengthening the website as the foundation
- Optimizing for AI-driven discovery
- Evaluating partners and acting proactively
Key Takeaways:
- Law firm growth now depends on adapting to AI, new search behavior, and shifting marketing dynamics. Firms that remain static risk losing