Law Firm Marketing & Management

Maybe he should have created this first and then ROSS!   Ambrogi In February 2024, I wrote here about the launch of Bench IQ, a company that is using generative AI to provide comprehensive insights into the decision-making patterns of judges — based not just on their written rulings, but also their rulings from the bench and other

Challenge #1: Resistance to change
Compared to many other fast-moving industries, the legal profession tends to be resistant to change, AI-powered tools included. Legal professionals tend to be meticulous Type A individuals, and the apparent unpredictability and novelty of AI-powered tools can be difficult to accept. On top of this, many in the legal industry

Newsflash: You’re not missing clients because of your skills.It’s your systems (or lack thereof) that are the problem.In 2025, law firm business development is vital. It’s the process of attracting and retaining the right clients… sowing trust, creating referral pipelines, nurturing relationships, and using tech tools to stay visible.Just ask Omar Ochoa Law. After