Maybe he should have created this first and then ROSS! Ambrogi In February 2024, I wrote here about the launch of Bench IQ, a company that is using generative AI to provide comprehensive insights into the decision-making patterns of judges — based not just on their written rulings, but also their rulings from the bench and other
Law Firm Marketing & Management
Real Lawyers Podcast: Cyndy McCollough on AI Roadmaps for Law Firms and Middle-Out Change
Cyndy McCollough—founder and principal consultant at McCollough Consulting—joins Kevin to talk about moving firm marketing from AI dabbling to an actual roadmap. We get into training first, picking one small pilot, winning buy-in with a middle-out model, and the everyday use cases that free teams to do higher-value work.
Watch the episode below or…
Artificial intelligence as a tertiary source
In this article, I propose a useful way for the legal profession to think about artificial intelligence (AI). I describe how the technology works and how lawyers currently tend to classify material, before arguing that AI should be treated as a “tertiary” source of information. …
What Gen Z Lawyers Want in 2025: Culture, Flexibility, and Career Outlook
Who are Gen Z lawyers?
Gen Z attorneys are typically aged 25 to 28 as they enter the legal profession, representing the oldest members of a generation born between 1997 and 2012. As digital natives who grew up with smartphones, social media, and instant access to information, they think, learn, and work differently than previous…
Family Law Lead Generation Strategies: From Organic to Paid
We’re not psychic, but we’ll make a few guesses:You’ve probably got a website. You’re doing some search engine optimization (maybe a few ads). But you’re still not bringing in steady cases. How are we doing so far?9.5 out of 10 people looking for a lawyer start online.The demand is clearly there, but if you’re…
8 AI Implementation Challenges for Law Firms (and How to Solve Them)
Challenge #1: Resistance to change
Compared to many other fast-moving industries, the legal profession tends to be resistant to change, AI-powered tools included. Legal professionals tend to be meticulous Type A individuals, and the apparent unpredictability and novelty of AI-powered tools can be difficult to accept. On top of this, many in the legal industry…
Digital Transformation, Generative AI, and the Future of Practicing Law
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Law Firm Business Development: 8 Tips Your Competitors Pray You Never Use
Newsflash: You’re not missing clients because of your skills.It’s your systems (or lack thereof) that are the problem.In 2025, law firm business development is vital. It’s the process of attracting and retaining the right clients… sowing trust, creating referral pipelines, nurturing relationships, and using tech tools to stay visible.Just ask Omar Ochoa Law. After…
Ethical AI integration for Texas attorneys: a practical guide to confidentiality, data privacy, and export controls
Disclaimer: This article is for informational purposes only and does not constitute legal advice. Attorneys should consult the relevant rules and seek specific guidance as needed.
The rapid adoption of artificial intelligence (AI) in Texas legal practice is transforming research, drafting, and client service. While AI offers meaningful efficiencies, its use brings heightened ethical and…
Real Lawyers Podcast: Greg Siskind — Usenet, a 1994 Immigration Bulletin and AI Search
Greg Siskind was publishing online before most lawyers had email. In this episode of the Real Lawyers podcast, he retraces grabbing a domain in 1993, launching an immigration bulletin in 1994 and learning netiquette on Usenet.
He walks through early ABA advertising fights, the daily grind of updating a website and how that visibility led…