Law Firm Marketing & Management

RSS Link


Clio has never shied away from bold acquisitions over the years: acquiring Lexicata in 2018, CalendarRules and Lawyaw in 2021, and ShareDo in March of this year. Now, they’ve made their biggest bet yet. In June, Clio acquired vLex, the global legal research company behind legal research and case law tools, Fastcase and Vincent AI.…

By Steve Fretzin & Jordan Whelan
How Targeted Strategy and Inner Work Drive Legal Success
Marketing is often viewed as a numbers game, but after my conversation with Jordan Whelan, president of Grey Smoke Media, it became clear that mindset is just as critical as metrics. Jordan has built some of Canada’s largest law firms

…

Will AI Learn The Tough Mental Health Lessons Of Social Media?On August 4, 2025, OpenAI published a blog post titled “What we’re optimizing ChatGPT for,” revealing something interesting. They appear to be applying lessons learned from two decades of social media evolution.
After nearly 3 years observing how people use ChatGPT, OpenAI noticed troubling patterns:

  • Some users are developing unhealthy attachments to AI
  • Others spend excessive time

…

On August 4, 2025, OpenAI published a blog post titled “What we’re optimizing ChatGPT for,” revealing something interesting. They appear to be applying lessons learned from two decades of social media evolution.
After nearly 3 years observing how people use ChatGPT, OpenAI noticed troubling patterns:

  • Some users are developing unhealthy attachments to AI
  • Others spend excessive time

…

In this episode, Steve Fretzin and Jordan Whelan discuss:
  • The evolving landscape of legal marketing and SEO strategies
  • Identifying and targeting the right audience through buyer personas
  • Leveraging video, local SEO, and low-cost marketing tactics for visibility
  • The role of mindset, metaphysics, and visualization in business growth

Key Takeaways:

  • A law firm’s website must be

…

Has your caseload dried up again? It’s not your skill — it’s your visibility.The truth is, 97% of potential clients are searching for services online… and chances are, they’re not seeing your website.That’s what happens when you don’t publish fresh, highly compelling, SEO-friendly content.Too many brilliant attorneys get stuck waiting for referrals, while their competitors sign clients left…