Law Firm Marketing & Management

In this episode, Steve Fretzin and Matt Dixon discuss:
  • Client relationship dynamics in professional services
  • Shifts in legal business development and rainmaking strategies
  • The role of value creation in winning and retaining clients
  • Evolving mindsets and habits of successful professionals

Key Takeaways:

  • Top rainmakers (“activators”) don’t wait for paid work to provide value — they

I spoke with Nnamdi Emelifeonwu and Bruno Belcastro Pinto, the CEO and Senior Product Leader, respectively, at Definely, an AI-powered productivity suite for contract drafting and review, during the 2025 International Legal Technology Association Conference. In this first part of our interview, we discussed the company’s origin story, its release of Cascade during ILTACON,

In this episode, Steve Fretzin and Matt Dixon discuss:
  • Client relationship dynamics in professional services
  • Shifts in legal business development and rainmaking strategies
  • The role of value creation in winning and retaining clients
  • Evolving mindsets and habits of successful professionals

Key Takeaways:

  • Top rainmakers (“activators”) don’t wait for paid work to provide value — they

Two paper contracts open on a desk with the hands of two people visible
For attorneys in business-focused practices, whether it’s small business formation, large corporate clients, or in-house counsel, contracts play an enormous role in daily activities. They govern risk, revenue, and relationships—but managing them efficiently still feels like an uphill climb. At every stage of life, contracts require attention and upkeep.

Even with CLM (contract lifecycle management)