Law Firm Marketing & Management

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Over the course of this three-part video series, I set out to train a custom AI agent (“project GPT”) to generate and respond to discovery requests under the Federal Rules of Civil Procedure and the Local Rules for the District of Maryland. My goal was to give the AI both procedural know-how and factual documents……

What is An SEO Audit?

An SEO audit for a law firm looks at the website and online presence to improve search rankings and bring in more clients. It checks the website’s performance, use of keywords, content quality, and backlinks.

The goal is to find and fix problems that lower search visibility and to make…

In the world of criminal defense law, credibility means everything—and your criminal defense attorney website design plays a crucial role in building that trust. Potential clients are often in a vulnerable state when they start looking for legal help. They’re not just seeking legal expertise; they’re also looking for someone they can rely on during…

In this episode, Steve Fretzin and Howard Ankin discuss:
  • The strategic use of media and marketing in legal services
  • The evolving role of lawyers in both legal practice and business development
  • Building personal and firm-wide brand equity in competitive industries
  • Adapting to modern client behaviors and expectations

Key Takeaways:

  • Focus on ethical, long-term brand visibility

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Standing Order on Use of AI by Magistrate Judge David Horan out of N.D. Texas. Every paragraph incorporating a quote from either an existing rule regulating attorneys or case involving the improper use of AI in litigation, all neatly woven together to arrive at the conclusion: “In sum, ‘the use of artificial intelligence must be…

I just compared my current LEXIS subscription to ChatGPT Deep Research and was blown away. My takeaways: ? ChatGPTDeepResearch – Comprehensive, well-organized memo. ? LEXIS – A big, over-inclusive data dump. ? ChatGPTDeepResearch – Identified key SCOTUS precedent in first sentence. ? LEXIS – Missed precedent entirely. ? ChatGPTDeepResearch – Seamlessly accessible via browser ?…

As a practicing attorney, I’ve been doing legal research for decades, starting with traditional platforms like Westlaw and Lexis, which I learned in law school and used throughout my early years in practice. But recently, I set out to compare those tools to something newer—ChatGPT’s Deep Research feature—in the context of an actual case I’m……