Law Firm Marketing & Management

October 4, 2024

The legal industry continues to evolve each year. With generative AI settling into the legal tech space, law firms adopting more technology, and client expectations shifting, it can be tough to keep up with the latest changes.
Understanding the state of the industry can help your law firm stay ahead of the curve. Below, we’ll…

Clio Blog

Maximize Your Marketing Impact With AI: A Strategic Guide for Law Firms

By Erin Walker

October 1, 2024

Generative artificial intelligence (AI) has redefined how lawyers approach many aspects of their day-to-day work. When used intentionally and ethically, the right AI tools can help lawyers handle routine tasks with previously-unthinkable efficiency and effectiveness—including AI marketing for law firms.
From creating content for your law firm website to determining what sets you apart from…

Legal Ease Blog

Recent ABA Opinion Discusses Use of AI

By Allison C. Johs, Legal Ease Consulting & Inc.

September 30, 2024

AI (artificial intelligence) is inescapable these days, including in the legal profession. Like it or not, lawyers need to learn about AI and its various uses and advantages (and drawbacks), both for their own practices and to be informed for clients.
The ABA recently (July 29, 2024) released an ethics opinion, Formal Opinion 512,

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Lawyer Meltdown

Is LinkedIn Using Your Data to Train Its AI?

By Allison Johs

September 27, 2024

Did you know that what you post on LinkedIn might be used to train LinkedIn’s AI?

Like most other companies these days, LinkedIn has incorporated AI into its platform for a number of reasons, including generating content. But this feature may come at a cost to its users.

Keep reading

You are opted in by…

Lawyer Meltdown

Leveraging Google Business Offers

By Allison Johs

September 27, 2024

Do you have a new service, promotion, or discount you want to get the word out about?

One way to draw attention to these specials is by posting an Offer on your Google Business profile. Offers are specifically intended to be promotional, in contrast to Updates, which are intended to be informational.

Advantages…

House of Butter

UK boy named after Star Wars character denied passport due to copyright infringement

By Sean

September 27, 2024

Header Image is an AI Generated Image To Highlight The Information Contained In The Report Below A 7-year-old boy was refused a passport for a family holiday because his name was a copyright infringement of the Star Wars franchise. Christian and Becky Mowbray had booked a family trip to the Dominican Republic for the end of October, Suffolk…

House of Butter

Press Release: Wolters Kluwer Introduces New GenAI Functionality to VitalLaw Legal Research Platform

By Sean

September 27, 2024

Here’s what they are saying –Wolters Kluwer today announced the launch of innovative generative AI (GenAI) functionality for VitalLaw, the company’s intuitive legal research platform. VitalLaw® AI combines the power of innovation with Wolters Kluwer’s in-depth expertise across 25 practice areas including tax, securities, privacy, and labor and employment to provide even better outcomes for clients. Ken…

Lawyer Meltdown

Are You Making These Google Business Profile Mistakes?

By Allison Johs

September 26, 2024

Did you know that there are some things that you are prohibited from including in a Google business profile post?

Continue reading and skip video

Two Things Not to Put in a Post on Google Business

First, you can’t include a phone number in the body of your post. That might seem counterintuitive, but Google…

Fretzin Blog

Robert Hanna: Unlocking Legal Success Through Podcasting, Recruiting, and Community Building

By Steve Fretzin

September 26, 2024

In this episode, Steve Fretzin and Robert Hanna discuss:

Podcasting as a business development tool
Building and engaging a legal community
Strategies for growing a personal or firm brand
Leveraging LinkedIn and legal technology for career advancement

Key Takeaways:

Launching a podcast differentiates a business, builds client relationships, and establishes a brand by offering valuable

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Reinventing Professionals

Changing Software Expectations in Legal

By Ari Kaplan

September 26, 2024

I spoke with Calum Cook, a Growth Executive with Avvoka, a document automation platform. We discussed how the expectations of software have changed, best practices for enhancing the user experience, and the distinction between generative AI and document automation.