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Do you have a new service, promotion, or discount you want to get the word out about?

One way to draw attention to these specials is by posting an Offer on your Google Business profile. Offers are specifically intended to be promotional, in contrast to Updates, which are intended to be informational.

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Your Google Business Profile helps your business to appear in search results, especially local search results.

But with all of the other things you have to think about in your marketing these days, including your website, blogs, and various social media accounts, it can be easy to forget about your Google Business Profile and treat

What are the best images you can use for your website, social media, or other marketing if you’re in a service business?

I’ve been talking a lot recently about where to find and how to create images for your marketing. The best images you can use in your marketing aren’t professional stock photos, AI-generated images,