Law Firm Marketing & Management

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Autumn ‘24 Release Expands Transactional and Drafting Workflow Tools for 10 Existing Countries, Adds AI Tools for France, Portugal, and Brazil, Extends Tools for Collections of Documents. Miami, FL (Sept. 12, 2024), Global legal intelligence company vLex today released a major upgrade to its award-winning AI workflow assistant Vincent AI. The Autumn ‘24 release triples…

Everything we do that qualifies as marketing—networking, content creation, staying in touch with clients and prospects, running ads—is easier and more effective when we “prepare” before we “do”. 

Let’s call it “pre-marketing”. 

Before you attend a live event, for example, you don’t just show up. You make a list of people you want to connect…

In this episode, Steve Fretzin and Melanie Herschorn discuss:
  • Book writing for lawyers
  • Challenges in book publishing
  • Books as marketing tools
  • Role of technology and AI in publishing

Key Takeaways:

  • Lawyers can streamline book creation by repurposing existing content instead of writing new material daily.
  • Carefully vet publishers to avoid rights loss or financial exploitation

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I spoke with Joe Longtin, the Vice President of Customer Success, and Michael Okerlund, CEO at Cloud Court, the developer of Gibson Testimony Intelligence, an artificial intelligence-powered software platform that helps lawyers analyze and respond to court testimony in real time. We discussed how testimony intelligence differs from other litigation-related technologies…

Moving towards responsible AI

12 min read

Over the past few weeks, the Australian Government has published a series of standards, proposals and policies which foreshadow the principles likely to be adopted in mandatory AI legislation once introduced.
On 5 September, the Australian Government published:

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In this episode, Steve Fretzin and Gregg Goldfarb discuss:
  • Evolving legal marketing strategies
  • Non-lawyer ownership in law firms
  • Revenue growth through referrals and partnerships
  • Networking and education for lawyers

Key Takeaways:

  • Lawyers can expand their revenue streams by engaging in referral marketing, where they identify cases outside their expertise and refer them to other firms,

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