As businesses increasingly turn to generative artificial intelligence (GenAI) tools to develop brand and marketing assets – such as names, logos and product designs – they face novel legal questions, including who owns the copyright or trademark rights when GenAI contributes to the creation process.

Download Episode Transcript

View All Episodes

Subscribe to BakerHosts®

Apple

Some inventors find their inventive spark through science fiction. Tasers, for example, were inspired by (and named after) the 1911 novel Tom Swift and His Electric Rifle.[1] Likewise, Motorola’s early cellphones were heavily influenced by the communicators in Star Trek.[2] Hugo Gernsback, the author of countless sci-fi classics and a prolific

In this episode, Steve Fretzin and Danny Decker discuss:

  • Putting the client at the center
  • Building your brand around real client needs
  • Turning client questions into content
  • Taking action and refining along the way

Key Takeaways:

  • Strong legal marketing shifts the spotlight away from the lawyer and toward the client’s problems, emotions, and desired outcomes.

Efthimia (Mariefaye) Bechrakis, Esq. On March 26, 2026, a federal judge blocked the Pentagon from branding Anthropic a “supply chain risk.” The ruling does more than grant an early legal victory for Anthropic. It exposes a deeper structural shift in how the boundaries of military power are being negotiated at a moment when contemporary warfare is increasingly