By Steve Fretzin & Brian Hansen

Most lawyers approach marketing the same way they approach a busy workday. They react. A new idea comes along, someone suggests Google Ads, a colleague mentions SEO, or an agency pitches a new tactic, and the instinct is to jump in quickly.
That approach feels productive, but it often

By Steve Fretzin & Dustin Ruge

Growth in a law practice is often associated with saying yes. Yes to new clients, yes to new matters, and yes to every opportunity that comes through the door. On the surface, that approach feels logical. More work should mean more revenue. In reality, the opposite is often true.