In this issue:

In this episode, Steve Fretzin and Brian Hansen discuss:

  • Planning before marketing
  • Specializing in impact
  • Prioritizing practical channels
  • Using AI and content wisely

Key Takeaways:

  • Lawyers should focus on strategy, clear goals, and growth plans before jumping into ads or SEO. Thinking like a business owner prevents reactive, scattered efforts.
  • Narrowing focus to niches ensures

Earlier this month, I had the privilege of guest lecturing to Scott Curran‘s Social Impact Law class at Chicago-Kent College of Law at the Illinois Institute of Technology. Among the areas I covered or hoped to cover (I may have been overly ambitious in setting the scope):

Lawyers and how they may be involved with nonprofits

Let’s stop blaming the hallucinations and focus on the real problem:

Lawyers who don’t do their job because they are too busy, too lazy, or too incompetent.

The lawyer who cites a hallucinated AI case and the lawyer who cites a real case without reading it have committed the same ethical failure. Today, it’s usually

COPRAC Advisory Regarding Artificial Intelligence (AI) Hallucinations Due to the increased usage of artificial intelligence (AI) in the legal profession, the Committee on Professional Responsibility and Conduct (COPRAC) continues to provide guidance on relevant ethical and practical considerations that arise from the use of these technologies. Generative AI tools (such as ChatGPT and Perplexity) are