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Latest from Fretzin Blog

By Steve Fretzin & Chris Earley
Most lawyers think they need to sound polished to be taken seriously. That is backwards. Chris and I agree that the posts that get attention and build trust are the ones that sound like a real person. Not a verdict recap, not a humblebrag, not a press release. Stories,

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By Steve Fretzin & Mathew Kerbis
The billable hour has survived for decades not because it works well, but because it feels familiar. Lawyers know how to track time. Firms know how to invoice it. Clients tolerate it because they believe there is no alternative. That assumption is finally breaking down.
That is why this

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By Steve Fretzin & Robert Armstrong, Sandy Fisch
Most law firms are built by smart, capable lawyers who never planned to become business owners. They wanted autonomy, better clients, or a way out of someone else’s system. What they did not plan for was running a business without the tools, structure, or training to do

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In this episode, Steve Fretzin, Robert Armstrong, and Sandy Fisch discuss:
  • Legal expertise without systems limits growth
  • Focus outperforms expansion without infrastructure
  • Value-based models outperform time-based billing in an AI-driven future
  • Future-proof firms are systemized, collaborative, and diversified

Key Takeaways:

  • Most firms are built by technicians who understand legal work but not business operations. Sustainable

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In this episode, Steve Fretzin and Deirdre Nero discuss:
  • Action can precede clarity
  • Growth requires delegation, not endurance
  • Authenticity strengthens leadership and trust
  • Expertise must be valued to be sustainable

Key Takeaways:

  • Starting a firm without certainty can still create momentum and direction. Waiting for perfect readiness delays growth more than risk does.
  • Handling every

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In this episode, Steve Fretzin and Mathew Kerbis discuss:

  • AI’s impact on billable work
  • Recognizing the limits of hourly and flat fees
  • Using subscriptions to create stability and scale
  • Positioning lawyers for long-term resilience

 
Key Takeaways:

  • AI is set to automate most billable legal tasks, collapsing the hours firms rely on for revenue. Continuing

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In this episode, Steve Fretzin and Matthew Fornaro discuss:

  • Making solo practice more accessible than ever
  • Using AI as a force multiplier for small firms
  • Practicing ethical and intentional AI adoption
  • Rethinking legal business models and skill sets

 
Key Takeaways:

  • Starting a firm no longer requires a large office, full staff, or major upfront

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In this episode, Steve Fretzin and Wes Lungwitz discuss:

  • Adapting to change in legal marketing
  • Strengthening the website as the foundation
  • Optimizing for AI-driven discovery
  • Evaluating partners and acting proactively

 
Key Takeaways:

  • Law firm growth now depends on adapting to AI, new search behavior, and shifting marketing dynamics. Firms that remain static risk losing

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In this episode, Steve Fretzin and Charlie Gaudet discuss:

  • Moving beyond hard work toward sustainable growth
  • Escaping the founder-centered business model
  • Outperforming talent using systems 
  • Protecting time as the highest-leverage asset

 
Key Takeaways:

  • Hard work eventually becomes a liability when it replaces strategy, systems, and recovery. Sustainable growth requires designing the business so it

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When the FTC finalized an almost $200,000 settlement order for “AI lawyer” DoNotPay back in February, some believed it would impede the spread of artificial intelligence in the industry. That hasn’t happened – instead, the line in the sand drawn by this case remains intact. For the foreseeable future, it seems that AI will be

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