Latest from Fretzin Blog - Page 3

In this episode, Steve Fretzin and Matt Dixon discuss:
  • Client relationship dynamics in professional services
  • Shifts in legal business development and rainmaking strategies
  • The role of value creation in winning and retaining clients
  • Evolving mindsets and habits of successful professionals

Key Takeaways:

  • Top rainmakers (“activators”) don’t wait for paid work to provide value — they

In this episode, Steve Fretzin and Matt Dixon discuss:
  • Client relationship dynamics in professional services
  • Shifts in legal business development and rainmaking strategies
  • The role of value creation in winning and retaining clients
  • Evolving mindsets and habits of successful professionals

Key Takeaways:

  • Top rainmakers (“activators”) don’t wait for paid work to provide value — they

In this episode, Steve Fretzin and Nick Werker discuss:
  • The importance of proper phone handling in law firm intake processes
  • How customer experience begins with an intentional communication strategy
  • Shifting lawyer mindsets around sales and client engagement
  • The evolving standards of professionalism and wellness in legal practice

Key Takeaways:

  • Solo and small law firms often

In this episode, Steve Fretzin and David Schnurman discuss:
  • Building a resilient mindset through optimism, reflection, and habit formation
  • Lessons from career pivots and entrepreneurial problem-solving in the legal space
  • Cultivating emotional regulation through gratitude, compassion, and non-judgment
  • Embracing technology and AI to repurpose content and increase professional impact

Key Takeaways:

  • Journaling and identifying recurring

In this episode, Steve Fretzin and Joe Jones discuss:
  • The transition from traditional legal practice to entrepreneurship
  • Strategies for evaluating and managing professional risk
  • Tools and systems that support solo and startup legal ventures
  • The mindset and preparation needed to pursue legal tech innovation

Key Takeaways:

  • Successfully transitioning from law firm practice to a tech-driven

In this episode, Steve Fretzin and Janet Falk discuss:
  • The evolving role of public relations and marketing strategies for legal professionals
  • Maximizing visibility and credibility through content and media engagement
  • Leveraging platforms like LinkedIn and newsletters to strengthen personal branding
  • Understanding AI’s impact on online search and credibility in the legal services marketplace

Key Takeaways:

In this episode, Steve Fretzin and Ben Walker discuss:
  • Navigating the complexities of government contracting and responding to requests for proposals (RFPs)
  • Strategies for effective employee retention and building long-term professional relationships
  • Lessons learned through costly mistakes in vendor selection and employee hiring
  • Marketing and sales tactics for growing service-based businesses in highly regulated industries

In this episode, Steve Fretzin and Rafi Arbel discuss:
  • Persistence is a key element in long-term marketing and outreach
  • The impact of in-person networking on professional relationships
  • Blending digital tools with personal follow-up strategies
  • System-building as a solution for scaling and stabilizing a business

Key Takeaways:

  • Attending legal trade shows and following up with structured

In this episode, Steve Fretzin and Seth Price discuss:
  • Challenges of marketing and business development for lawyers and law firms
  • Strategic differences between B2B and B2C legal marketing
  • Importance of content creation and personal branding in legal marketing
  • Lessons from entrepreneurial growth and mistakes in legal and digital ventures

Key Takeaways:

  • Lawyers in B2B markets