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By: Fretzin, Inc.

Latest from Fretzin Blog - Page 7

In this episode, Steve Fretzin and Merry Neitlich discuss:
  • Challenges in legal marketing
  • Importance of branding in law firms
  • Evolving marketing techniques
  • Integration of branding with business development

Key Takeaways:

  • Lawyers often misunderstand branding as a tagline, but effective branding requires a deep dive into what makes their services unique and meaningful to clients.
  • Without

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In this episode, Steve Fretzin and Melanie Herschorn discuss:
  • Book writing for lawyers
  • Challenges in book publishing
  • Books as marketing tools
  • Role of technology and AI in publishing

Key Takeaways:

  • Lawyers can streamline book creation by repurposing existing content instead of writing new material daily.
  • Carefully vet publishers to avoid rights loss or financial exploitation

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In this episode, Steve Fretzin and Gregg Goldfarb discuss:
  • Evolving legal marketing strategies
  • Non-lawyer ownership in law firms
  • Revenue growth through referrals and partnerships
  • Networking and education for lawyers

Key Takeaways:

  • Lawyers can expand their revenue streams by engaging in referral marketing, where they identify cases outside their expertise and refer them to other firms,

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In this episode, Steve Fretzin and Phil Gafka discuss:
  • The impact of cultural shifts on workplace harmony
  • The role of clear expectations in boosting employee morale and productivity
  • How inclusive leadership practices improve job satisfaction
  • Leveraging unique team experiences and backgrounds

Key Takeaways:

  • Embracing cultural changes, valuing diverse perspectives, and fostering collaboration create a more

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In this episode, Steve Fretzin and Chris Dreyer discuss:
  • Search engine marketing and SEO for lawyers.
  • Some of the main changes in content marketing.
  • Changing up how you write content.
  • Getting the most out of legal conferences.

Key Takeaways:

  • Leaning into SEO will look different depending on your field as well as your location.
  • The

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In this episode, Steve Fretzin and Karl Seelbach discuss:
  • The way you do one thing is the one way you do everything.
  • Building out and being consistent with expectations through SOPs and accountability charts.
  • Setting aside time specifically to work on your business, not just in it.
  • Hiring a coach to remove your blinders.

Key

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In this episode, Steve Fretzin and Dennis Kennedy discuss:
  • The intersection of the legal system and technology.
  • Utilizing technology in ways that enhance the customer experience.
  • Recognizing where you can free up time to do higher-level legal work.
  • Why every lawyer should have a good, well-utilized CRM.

Key Takeaways:

  • Using technology for things like scheduling

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In this episode, Steve Fretzin and Robert Plotkin discuss:
  • Giving information away.
  • Writing a lead-generating book while maintaining your law practice.
  • Benefits of writing a book above other kinds of content marketing.
  • What to do before publication, during promotion, and after publication.

Key Takeaways:

  • Even if you gave someone your entire process, nobody will be

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In this episode, Steve Fretzin and Jen Lee discuss:
  • Breaking the mold of traditional legal molds within ethical guidelines.
  • Legal models that are changing the game for attorneys.
  • The growing demand for legal services in underserved communities and non-traditional markets.
  • How COVID changed the legal landscape.

Key Takeaways:

  • The billable hour contributes to lawyer burnout

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