Looking to raise your law firm’s profile on social media in 2025? The new year brings fresh opportunities to claim the attention of social media users worldwide, and is the perfect time to refine your strategy for any and all platforms. After all, social media isn’t just for sharing memes and selfies — it’s a
Jaffe Blog
Latest from Jaffe Blog - Page 2
Does ‘X’ Still Mark THE Spot for Legal Professionals and Firms?
Is X still a valuable platform for law firms? With rising controversies and dwindling engagement, legal professionals are reevaluating its role in their social media strategies. Find out how to determine if X aligns with your firm’s goals and whether it’s worth maintaining a presence on the platform.
Does ‘X’ Still Mark The Spot for…
SEO Meets AI: What Law Firms Must Know About the Future of Search
If you haven’t noticed, the SEO world is undergoing a significant shakeup with the integration of AI into search engines. Google released AI Overviews (AIO) last May; Microsoft launched their generative AI search engine, Copilot, in July; other AI platforms, like Perplexity, entered the space along the way; and, most recently, OpenAI released…
Five Content Ideas for Boosting PR Efforts During the Holidays
The holidays are quickly approaching, bringing a unique opportunity to connect with journalists. For many reporters, this time of year can mean a brief reprieve from the relentless 24-7 news cycle. However, between celebrations and time off, it can also lead to a scarcity of content. This creates the perfect (and often underrated) opportunity to…
Best Practices for Using Generative AI in Digital Marketing
Over the last couple of years, generative AI tools like ChatGPT have transformed the way that law firm marketing professionals create and organize content. From drafting engaging social media posts and copyediting newsletters to creating eye-catching visuals, there are countless ways that we can integrate generative AI into our daily workflows.
But while AI is…
AI Tools For Public Relations
The prospect of AI reshaping public relations and marketing is no longer a fantasy. New AI tools seem to pop up daily, with offerings ranging from now-traditional chatbots to cutting-edge, comprehensive platforms. These seemingly futuristic tools can schedule and manage social media posts, draft press releases, build media lists, and take meeting notes, among many…
Chambers USA 2024 Guide Launch and 2025 Cycle
We’re officially in this year’s Chambers USA era.
With the release of the Chambers USA 2024 guide on June 6, 2024, the Chambers USA 2025 research cycle kicks off, running from July 11 to December 12.
The release of the guide is a critical piece of information for firms developing their strategy for 2025 Chambers…
Wisdom and Tips for Lawyer Podcasts from Podfest Expo 2024
“Put me in, coach!”
And that’s how, with just a few days to prep, I found myself at a conference with an audience that had nearly zero focus on or interest in
…