Traverse Legal Expert Articles

Latest from Traverse Legal Expert Articles

Influencer marketing drives real-world consumer behavior. In situations where followers believe an endorsement is genuine, it shapes how they spend money and what products they trust. That’s why the Federal Trade Commission (FTC) regulates influencer endorsements under its Endorsement Guides, which were updated in 2023 to clarify rules across social platforms.
The area of concern

There is currently no comprehensive federal statute specifically governing AI; however, regulatory agencies and state legislatures have issued guidance, enforcement actions, and laws that collectively form a developing patchwork of AI-related regulations. Founders face conflicting obligations from state legislatures, federal agencies, and political shifts that swing with each administration. 
The Biden administration issued a non-binding

Intellectual property rights are legal claims to non-physical assets. These rights give businesses the power to protect, license, and commercialize the products of human effort, whether that effort produces code, content, designs, formulas, or data sets. 
IP rights are enforced under different legal systems: patents and copyrights are primarily federal, trademarks can be protected under

Deepfake technology creates synthetic images, videos, and audio that mimic real people with near-perfect accuracy. What started as novelty content now powers scams, impersonation, political interference, and nonconsensual pornography. The threat is no longer hypothetical. The law is working to catch up. 
While there is still no broad federal ban on all deepfakes, Congress passed

AI healthcare claim denial lawsuits are accelerating, and they’re not about technical glitches. They target how automation shapes patient access and drive harm. And the lessons being learned by healthcare apply across a variety of other industries from insurance, finance, housing, HR, and many others.
Insurers no longer manage liability through policy design alone. Once

The $100 million theft of royal jewels from the Louvre reignited global debate over art ownership, restitution, and authenticity. Beneath the headlines lies a legal conflict cutting across property rights, heritage claims, and international enforcement. Cultural IP law governs the transition of artifacts from cultural heritage to legal evidence and defines who can assert ownership

Proprietary data has become leverage. As predictive analytics and AI systems drive real-time decisions in sports, finance, and enterprise operations, the integrity of internal data now defines legal exposure. The FBI’s recent investigation into NBA insiders accused of leaking injury and lineup data for gambling purposes highlights the operational risk. Data integrity law has emerged

Regulatory oversight has shifted from reactive to proactive. Boards and executives now operate in a landscape where enforcement actions move faster, target leadership, and expand across jurisdictions. Corporate compliance law is no longer a support function. It is a strategic tool responsible for safeguarding decision-making, strengthening public trust, and preserving enterprise value. 
The New Normal