Even in this era of AI-assisted content creation, one of the greatest challenges facing law firm marketing programs remains effective content distribution. After countless hours spent drafting blogs, articles, and legal alerts, law firm marketers must ensure that their content reaches the right audiences. While publishing content directly on firm websites, sharing it via social media, and sending email updates remain essential distribution tactics, law firms should also strongly consider leveraging content syndication platforms.

What are content syndication platforms?

These platforms offer content curation services: They republish your content on their websites and distribute this content to their subscribers through email newsletters, social media posts and other partner sites. They typically have a high domain authority, so pages on their websites perform well in organic search. Most of the worthwhile syndication sites in the legal industry charge content producers (law firms) an annual fee and provide the content free to readers and subscribers.

If you think about the three primary content categories — owned media, earned media and paid media — content syndication repurposes owned media into paid media.

How do syndication websites work in the legal industry?

Configuring a Really Simple Syndication (RSS) feed with your law firm’s website lets the publisher pull content automatically when it’s first published. Usually, the feed is set up to pull specific types of content, like blogs and articles. (Most syndication companies will not publish promotional firm news content.) Your firm may have to go through an approval process, and some companies require doing their own editorial review before your content is published. This ensures high-quality standards for curated content.

What are the benefits for law firms using content syndication platforms?

Reaching a wider and highly relevant audience is the primary benefit of using a content syndication platform. According to the syndication websites, their subscribers and readers include in-house counsel, corporate executives and media members. Some platforms distribute content even further through online search channels, proprietary databases and other syndicated networks for exponential reach.

The top syndication platforms in the legal industry are well-respected and convey credibility for authors and firms that publish on their sites. Most syndication sites provide profile pages for authors and law firms that allow readers to learn more about them.

A key benefit that is often overlooked is access to data on readership, including the names, companies and industries of their readers. Because newsletters and alerts from syndication platforms require readers to opt in, they gather important information from subscribers and pass it on to their content providers. For example, an attorney who publishes an article about a recent merger and acquisition can see who read the article, where they work, which industry they’re in, how many times they opened the page, etc. (Metrics vary with each syndication company.)

Before deciding which platform (or multiple platforms) to use, first determine the features that are most important to your content marketing strategy. Committing to a platform is only the beginning. Each platform provides valuable insights about your readership that can be used to drive business development and further inform your content marketing strategy. The following information should help with making that decision.

Top Content Syndication Platforms in the Legal Industry

National Law Review

The National Law Review (NLR) publishes both original and curated content contributed by major law firms and financial institutions from around the globe. Content on the NLR site is further promoted through social media and over 30 NLR topical newsletters (+200,000 email subscribers). According to National Law Review CEO Gary Chodes, the company’s flagship website generates approximately 3 million page views per month (Q1 2025 data).

NLR prides itself on the high standards it has established for the quality of its article content.  Many thought leaders across a variety of subject matter domains regularly contribute articles to The National Law Review. Accordingly, the NLR is highly selective in its acceptance of new content contributors.

Google and other leading search engine algorithms consistently endow the NLR website and its article pages with impressive “authority” scores, reflecting the high overall quality and influence they attribute to the NLR and its content; this is based on factors such as the NLR’s link power, organic traffic and social media following.  Similarly, leading AI chatbots and AI search tools use “EAT” factors (Expertise, Authoritativeness, Trustworthiness) to assess website authority.  AI leaders (e.g., Gemini, ChatGPT) have become an increasingly important component of internet search of late, and they too recognize the importance of The National Law Review as a leading legal news and information source.

NLR’s articles regularly appear in Google News and Apple News, are syndicated to major news and information partners such as MSN, LexisNexis, Thomson West, Reuters, Findlaw, BNA, Yahoo News and Bloomberg, and are frequently referenced by major journalists around the world covering the law and financial markets.

Regular content contributors to the NLR have access to analytics regarding their article content readership across NLR’s various media properties, including metrics related to relevant website traffic and email newsletter engagement.

Social Media Followers
LinkedIn: +24,000
X: +48,000

Cost: Ranges generally from $5,000-$12,000+ annually (depending on article frequency package and law firm/publisher size).

Mondaq

Mondaq publishes articles, videos, blogs, podcasts and events for more than 5,200 law firms across the globe. With more than 20 million users worldwide, Mondaq promotes its use of technology that leverages AI to further improve content delivery to the right audience at the right time.

Articles are formatted to appear in Google News, and Mondaq also has partnerships with Lexis Nexis, Wolters Kluwer, Bloomberg, Dow Jones and Thomson Reuters for further distribution. According to the company’s website, more than 1,500 firms worldwide contribute content and 90% of Fortune 500 companies read Mondaq.

Readers can build “Comparative Guides” around topic areas and download a customized guide by drilling down and selecting from a list of questions and answers. Attorneys who are interested in becoming contributors to the database of questions and answers should contact Mondaq.

Their analytics capabilities are leverage AI and advanced technology. Reports detail key data points, including top articles and recent readers.

Founded in 1994, Mondaq offers a free publishing trial for select law firms to try out their platform.

Social Media Followers
LinkedIn: +14,000
X: +4,500

Cost: For pricing, contact Jordan Wright, Account Director, North America, or Megan Hill, director, North America.

Lexology

Lexology is a content syndication site that publishes free content to more than 600,000 subscribers. According to Eddie Costelloe, Lexology’s managing director, the company differentiates itself as an end-to-end content marketing solution, providing additional service offerings and tools for firms to create better content and help business development teams generate actionable leads from analytics.

Distributed worldwide in 25 languages, Lexology publishes more than 450 articles per day with contributions from 900+ law firms. Their archive includes more than 1 million articles covering topics related to 50+ practice areas.

Lexology publishes webinars, surveys and reports, regulatory tracking, a database of primary source materials, reviews (121 in-depth guides) and other forms of content. Lexology, a subsidiary of Law Business Research, provides a key research platform for law firms and in-house counsel.

Their user-friendly analytics dashboard allows contributors to see actionable information about their readership, including names, companies, job titles, industries and engagement with content.

Social Media Followers
LinkedIn: +33,000
X: +9,900

Cost: Pricing is based on a number of variables and can be obtained by contacting them directly for a plan that makes sense for your firm.

JD Supra

JD Supra’s syndication platform delivers law firm content to in-house counsel, corporate executives and media members. In addition to publishing content on their website, they also have a mobile news app and push content to third-party associations, 90 subject-specific media channels and other partner sites. Adrian Lürssen, JD Supra Co-Founder, says their platform focuses on delivering “clients’ content to targeted readers and, as such, all of our feeds–social and email–are subject-specific and enable us to have engaged subscribers in the many hundreds of thousands, all of whom are getting the information they need as they need it.”

Publishers can customize brand elements (colors, logo, banner image) to match their websites. The individual article pages are clean and reinforce brand awareness.

Because JD Supra has more than 50,000 authors from 5,000+ law, accountancy and advisory firms, subscribers can customize their own email newsletters tailored to their preferred areas of interest and delivery frequency. Access to the archive of 500,000+ articles is free to subscribers.

JD Supra’s robust analytics provide information on the full reach of client thought leadership and highlight BD opportunities within that visibility. Data points include information on readers, companies, industries, content performance and linking sites.

Social Media Followers
LinkedIn: +8,000
X: approximately 50 subject-specific Twitter accounts with a total of +450,000 followers

Cost: Contact JD Supra for pricing details.

Other republishing and syndication sites include Lexblog’s syndication portal, a free RSS feed for legal content and LinkedIn publishing, another important (and free) tool in your content distribution arsenal.

One last piece of technical advice: Ensure that the informational content on your firm’s website has an RSS feed configured so your readers can use their RSS feed readers and aggregate apps like Chrome’s RSS Feed Reader extension, Feedly and NewsBlur to pull in your content.

Law firms that are actively writing original content on a regular basis targeted to in-house counsel, corporate executives and media members should be using a syndication platform