Janet Falk: Winning More Clients by Becoming the Go-To Legal Expert

In this episode, Steve Fretzin and Janet Falk discuss:

• The evolving role of public relations and marketing strategies for legal professionals
• Maximizing visibility and credibility through content and media engagement
• Leveraging platforms like LinkedIn and newsletters to strengthen personal branding
• Understanding AI’s impact on online search and credibility in the legal services marketplace

Key Takeaways:

• Lawyers should use the “Marketing RBI” approach—Networking, Speaking, Writing, Trade Associations, and Online Promotion—to test what resonates and build visibility.
• “Content multiplication” means repurposing one piece of content across different channels (e.g., newsletters, podcasts, articles) to expand reach and influence.
• The “confirmation process” is a three-step framework that helps online visitors verify if a professional is the right fit, based on identity, qualifications, and peer/client trust.
• AI search tools now evaluate online credibility using writing style, emotional tone, authorship, and references, making it essential to produce consistent, high-quality content.

“If you’re not going to [put yourself out there], then someone else is going to take the bat out of your hands and they’re going to be the one stepping up to the plate.” —  Janet Falk
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About Janet Falk: Janet Falk is a strategic communications professional with over 30 years of experience in public relations and marketing communications across law firms, financial services, businesses, and nonprofits. She helps attorneys, executives, and consultants gain media coverage, attract clients, and strengthen their professional visibility through targeted PR strategies. Known for her expertise in media relations, networking, and content marketing, Falk offers tailored guidance to position her clients as go-to industry sources for reporters and prospective clients alike. Based in New York City, she works with clients locally and globally, providing strategic consultations that guarantee actionable ideas for business growth.
Connect with Janet Falk:

Website: https://janetlfalk.com/

Email: Janet@JanetLFalk.com

LinkedIn: https://www.linkedin.com/in/janetlfalk/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn’t Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

FULL TRANSCRIPT

Steve Fretzin: [00:00:00] Too busy to build your book. A business. Come on. Here’s the truth, rainmakers, make time for what moves the needle. Join me on July 24th for Be That Lawyer Live a fast-paced event featuring powerhouse lawyers sharing how they built their practices. You’ll leave with ideas you can use immediately. Go to Fretzin.com/events and grab your spot now and be that lawyer.

Narrator: You are listening to be that lawyer, life-changing strategies and resources for growing a successful law practice. Each episode, your host, author, and lawyer coach Steve Fretzin, will take a deeper dive helping you grow your law practice in less time with greater results. Now, here’s your host, Steve Fretzin.

Steve Fretzin: Hey everybody. Steve Fretzin here and welcome to the Be That Lawyer podcast. We are the show helping you be that lawyer, confident, organized, and a skilled rainmaker. And look, [00:01:00] we want to make sure that you guys are getting everything out of this show that you can. If you have questions that you want to ask or topics that you want just email me@steveatFretzin.com and I will do my best to try to help you out.

You can also DM me on LinkedIn. I’m all over there, as you guys know. So listen, we’ve got a great show plan for today. I’ve got Janet waiting in the wings. Janet, how are you? I’m doing

Janet Falk: great,

Steve Fretzin: Steve. Pleasure

Janet Falk: to

Steve Fretzin: be here. How are you? Yeah, I’m doing well. Doing well. Excellent. No complaints. Just finally getting some good weather here in Chicago.

Going outside and actually walking in the sun has been pleasant, but let’s jump in. I, babe Ruth has not been mentioned, I don’t think, on the show before, and I was so happy to see your quote of the show. Is a Babe Ruth quote. Every strike brings me closer to my next home run.

That’s a great way to look at it. So welcome to the show and talk a little bit about that quote and why that is our quote of the show.

Janet Falk: I believe that you have to put yourself out there and you have to put yourself out there in a variety of ways, whether it’s networking, speaking, writing, [00:02:00] and if you are not gonna do that, then someone else is gonna take the bat outta your hands and they’re gonna be the ones stepping up to the plate.

So you should put yourself out there and swing for the fences.

Steve Fretzin: There we go. I had a number of sales jobs coming up in in the nineties, and some of them were like cold calling, right? I had to just like dial for dollars and I heard something from a motivational speaker or some sales trainer that really hit me, which was, if you have to make a hundred calls a day and you know that if you do, you’ll get three yeses.

You gotta get through the 97. You have to thank people for saying no, because it’s getting you that much closer to the three yeses that are coming your way that day. If you indeed make your a hundred calls just statistically that’s gonna happen. And and I never forgot that and it’s, I think it’s just between Babe Ruth and just thinking about, what you have to do to get where you’re going.

Exactly. I very well put. Yeah. Everybody check it out. We’ve got Janet Faulk here and she’s the chief strategist for fall communications and research. Do us a [00:03:00] favor and a solid and just give us a little background on how you came to be in, in this, in the PR and communication space.

Janet Falk: It’s a very complicated story, but it’s a we, not a time, we have nothing, but, alright.

To cut to the chase. I first started my career as a college professor of Spanish language and literature. And when I saw that I was not gonna get tenure, I retooled by studying a course for people who had advanced degrees and wanted to enter corporate life. And so I studied accounting, finance, marketing, and corporate strategy, career development.

And I started working on Wall Street as an analyst. Instead of analyzing literature, I was analyzing financial statements. In that role, I often dealt with investor relations professionals and I thought I could do that job. That job is like teaching because I understood what analysts thought about. And so I took a class in investor relations and through the magic of what we now call networking, I befriended a classmate and his public relations agency hired [00:04:00] me.

And from there I worked at various public relations agencies in-house at some. Wall Street firms and as a consultant to Wall Street firms. And my last full-time job was at an agency whose principal client was one of the AM law 50. And that’s how I started working with attorneys in the financial crisis of 2008.

I was let go, and so I set up my single shingle and I’ve been working independently ever since. I work with attorneys at small firms or with a solo practice. I work with business consultants. I work with business owners, the occasional nonprofit, and I do several things. One is I introduce them to reporters so they can be seen in the news.

I help them publish articles, but I also help them to polish their LinkedIn profile and their website. So that they will be seen as authoritative and accessible resources to talk about timely information that an individual or a business owner or even a corporate executive needs to [00:05:00] know so that they can save time, save money, and

Steve Fretzin: make more money.

Janet Falk: Yeah.

Steve Fretzin: And I think building brand, right? When you’re out there in the media, you’re building brand and you know when someone has a problem and you’re the person that’s known for it, right? You wanna be that first call. Exactly

Janet Falk: right? You wanna be known as the attorney who does x four X people in X situation.

Steve Fretzin: I think what you’re saying is that you wanna be that lawyer. Correct. Alright, just want to, just wanna swing that around. Listen, wonderful. And let me ask you this. We’re talking about a lot of things that lawyers are being told that they need to do to be successful these days. So we’ve got marketing, we’ve got business development, we’ve got branding, we’ve got pr, we’ve got advertising, all of these business things that are rolling around in their heads and how do they decide what to do?

Like, how do, like where’s the disconnect? And I know it’s gonna, the legal answer is, it depends, right? But how do, how would you. Take a lawyer and help them figure out like where they are, their money and time and energy are [00:06:00] best spent.

Janet Falk: Okay. I have an approach to marketing and communications, which I call the marketing RBI, going back to the baseball theme, right?

And so there are five ways that you can be showing off your expertise. One is through networking. We can do that through a variety of ways in person in virtual. Another is speaking here. I am on a podcast. I often talk on webinars where I talk to networking groups. A third way is writing, having a monthly or periodic newsletter, publishing articles.

A fourth way is being active in the trade association of your target market. So I have joined several groups. One is called Women Owned Law, and it’s for women attorneys who have an interest in growing their business. And as a public relations professional, I’m interacting with people who are my potential referral sources and my potential clients.

And then the fifth way after networking, speaking, writing, [00:07:00] being active in the trade association of your target market is promote whatever you do online. Now everyone has a degree of comfort with these activities, and everyone has a degree of resonance and success with these activities. Now, my recommendation is to try all five of them and see what sticks, see what’s resulting for you, see where you feel most comfortable, and then those are the ones that you should pursue.

I haven’t touched on SEO or advertising because that’s an area that I don’t work in. I leave that to other professionals.

Steve Fretzin: And something that I find on a fairly regular basis is that people do the things that you just said, the five things or one of two of the five things, but they’re not necessarily doing all the right things within those categories to get the results.

And I’ll give a quick example. So I’m a speaker and I’m speaking, and I’m moving on and I’m speaking, and I’m moving on, and maybe I’m getting some branding and some movement from a standpoint of being [00:08:00] known. But what else could I or should I be doing? I. While speaking to get business, right? So maybe it’s a survey that needs to be conducted so I have everyone’s email and understand who wants me to follow up or not.

Maybe it’s giving something away, like what are, so I think that’s where the disconnect is from many lawyers. Can you speak to that and one of the fun categories?

Janet Falk: Yeah. I would say that it’s not one and done that speaking one time. If a tree falls in a forest and you’re not there to hear it, did it make a sound right?

So it’s not one and done. So what I call is content multiplication, and that is taking the content that you created in your presentation and then spreading it across other platforms so that more people will see it, because not everybody pays attention. To the newspaper or to the radio. Not everybody pays attention to LinkedIn or to Facebook.

Not everybody pays attention to Instagram. You can send out a newsletter. That doesn’t mean [00:09:00] people are going to open it, and so you have to find the various platforms where your target market and your referrals are going to be active, and then you have to make your content available to them. Can I give you an example?

That

Steve Fretzin: would be lovely.

Janet Falk: So I mentioned that I am a member of Women owned Law and I’m the editor for the member column. So every month I’m soliciting members to publish an article in the newsletter, and if they don’t, then I do it. In advance of the annual symposium, I wrote an article about how to make the most of your attendance at this upcoming symposium, and I had a series of, 20 some 22 tips.

And then I thought, this is such a great article, I’m going to send it out to my newsletter subscribers. So there I took something that I had given to my trade association and now I’m sending it to my newsletter. This is a writing activity I. Then I thought, this is such a great idea. I’m going to contact PLI and ask them [00:10:00] if they would like me to do a webinar on this.

And in fact, I’m gonna talk about this topic as an attendee, and I’m gonna get one of my clients who often speaks at conferences to talk about it as a conference speaker. So now we’ve gone from trade association to writing to, speaking opportunity. My editor at PLI, where I have published often in the PLI Chronicle, thought this was a great idea, and she asked me to turn it into an article for their publication.

Yeah, so I did that and then I said, this is such a great idea. I’m gonna take this to podcast hosts. And so I have been on, I don’t know, maybe seven podcasts talking about. Best tips for being active and preparing before you go to a conference? Yeah. So look at how I have multiplied this content. Yeah.

Across trade association, my own newsletter, speaking opportunity, podcasts, and so on. Look at that.

Steve Fretzin: And I think one of the most important things [00:11:00] as a business development coach, as a marketing PR professional, anyone that’s doing something unique in a space. Should be doing what they’re telling other people to do.

I think it’s very hypocritical when people for example, are teaching, a certain process, but they’re not using it themselves. Or they’re like, I’m telling my clients that they need to repurpose and do the multiplier that you’re saying, but I’m not doing it right. I’m just telling them to do it.

So I think that’s such an important aspect of what you’re doing and I give you some kudos for that.

Janet Falk: I appreciate that, Steve and yeah. Yes. Let’s call it content multiplication. I love that. I think that’s a very positive and resonant.

Steve Fretzin: I wrote it down and it will become a video clip because I’m going to repurpose the podcast with the things that you’re saying that I think are absolute gems.

And I already have the content multiplication multiplier and the one that you mentioned about the five ways. So right, we are aligned in this very much let’s talk a little bit about the confirmation process now. [00:12:00] What is the confirmation process? What does that mean to attorneys? Listening?

Janet Falk: Okay. The confirmation process is something I developed and it has three steps so this is what happens when someone finds out about you and you don’t know how they found out about you, but they’re going to look you up online either on your website or on your LinkedIn profile, and they want to confirm three things.

So the first thing is, are you the one that I heard about? The second one is, do you have the skills and knowledge and experience to help me solve my current problem or situation? And then the third one is, do you have the respect of your colleagues and the trust of your clients? So let’s dig in and figure out how we can confirm for this casual visitor that we are this person.

So are we This person? Steve, I happen to do research and you are the only Steve Fretzin, right? So anybody who [00:13:00] hears your name, you are the only Steve Fretzin. But guess what? I am not the only Janet Falk. There is another Janet Falk and she lives in the same town as my sister. I met her and it’s possible that someone could confus us, although very unlikely because she was a professor at Columbia University.

So how do I prove that I am the Janet Falk, the one that you heard on a podcast, met in a networking event, read an article, we’re referred to somehow saw something I wrote on LinkedIn, right? So this is how I confirm I am the Janet Falk. One is I have my photo, right? So do I look like my photo? Yes, pretty much.

And the second thing is I have background description of who I am and what I do, public relations and marketing communications for attorneys, business owners and consultants. So if you look for me on my website or on my LinkedIn profile or anywhere else, you’ll find that information, it will confirm that I am the [00:14:00] Janet Falk and not the one who I mentioned who was an academic.

The second thing I wanna confirm is. Do you have the skills, knowledge, background, and experience? To help me with my current situation or my problem? What do I have On my website? I have a description of activities that I perform. So in the case of an attorney, you would have, whether you do litigation, whether you do transactions, whether you do trusts and estates.

You would also describe the industries. Do you work in pharmaceuticals? Do you work in technology? Do you work in construction? Do you work in, medical malpractice and so on? And this is a way of confirming that you have that experience and that knowledge. And moreover, you could even have case studies so that a person could understand, yes, this is my situation.

Very similar to the one you talked about. You are conferring that I need to talk to you. So now we have confirmed that you are the [00:15:00] person that you have the experience and the skills. How do we confirm that you have the respect of your colleagues and the trust of your clients. You have newsletters that you have published, that you are sharing your insights.

You have articles that you have published, you have speaking engagements, you have podcasts where you have appeared. All of these confirm that other people value what you have to say, and as for clients, you have client testimonials and recommendation. So now we have confirmed that you are the person. You have these skills, you have the trust and respect of others who matter.

There’s no other question. Now you’ll know that this is the person who can help you with your situation. And it doesn’t matter whether the person knows your name already. Because they saw you. They heard you, they were referred to you. They read something that you wrote online or in a newsletter. Or in an article.

What if they [00:16:00] don’t know you already? What if they’re looking for an attorney who does medical malpractice for, bad medical device in such and such geography? They could have those parameters online and not know you, and you would appear, and they would still have to confirm. I. That you are someone capable of handling their problem or their situation.

Steve Fretzin: Yeah. Just to add to that, a big problem that I see is I don’t think lawyers fully understand the importance of having a great photo, having a great bio, having that. Validation confirmation, especially on LinkedIn, I’m seeing a lot of empty banners. I’m seeing a lot of unclaimed URLs, meaning the name has got random numbers and letters associated.

They’re not using their headline. The list goes on and out of what I’m seeing every day and I’m trying to help people. But that’s where people I think are going now more than ever, even maybe more than the website, to validate and go through that initial confirmation [00:17:00] process.

Janet Falk: And not only that.

People are looking online. They’re using artificial intelligence.

Steve Fretzin: Okay?

Janet Falk: Artificial intelligence tools. Even if you do a Google search for someone online, the first thing is a paragraph. You see a paragraph that describes things about this person’s background, so that you are not even aware of driving the person to your website.

They’re looking and they’re getting information that’s being compiled by aggregating a variety of sources. I wanna speak a little bit to this because I view this paragraph as what I call an app teaser, right? It’s just enough to get you interested and say, oh yes, I’m gonna look further into this person.

But what happens is you have no control over where AI is aggregating this information from. And it’s picking up things that you might not even remember having done. Or you might have been quoted in an article somewhere, [00:18:00] or you might have spoken at an event that you’ve forgotten about a long time ago, and the AI is going to pick this up.

So I encourage everyone to take the opportunity to more than a Google search, right? To do an AI search for themselves and make sure that whatever they’re finding out there is one accurate. Two, that you have tied it back to your website because you want everyone always to come back to your website because that’s where you have control of everything and that’s where you will be able to find things in one place They so that they don’t have to look any further.

You want them to be confirming that you are the person with the experience and the trust and respect of others, and all of that should be aggregated on your website.

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Hey everybody, it’s Steve Fretzin as the, I’m the host of the Be That Lawyer podcast, and if you’re serious about growing your law practice, let’s talk. I’ve coached hundreds of attorneys to build bigger books of business without selling, chasing, or wasting time. This isn’t a sales pitch, it’s a real 30 minute strategy session to explore what’s possible for you in your practice.

Just head over to Fretzin.com and grab a time that [00:20:00] works for you, and let’s make this your breakout year. I’m one of these people, Janet, who has taken a bite of the apple and now I want another bite. And the searches I’m getting with Google, even with the AI component, I’m feeling like the searches I’m getting with Google and going through that rigamarole, which is helpful and useful.

And we’ve done this for how many years that I’ve now turned to chat BT, to just ask the question. Who’s the best doctor, who’s a doctor in this area that does this and this, that I should talk to about an injury I have. And I feel like it’s gonna be moving that way for services and products and things in general to just cut to the chase, right?

Let’s just cut to it and I don’t wanna see the sponsored ads and I don’t want to have to go through and try to figure out who’s, the bee’s knees in a particular category. Is that kind of how you’re seeing AI and people starting to use. The search component versus the old outdated Google search, which most people still do and I do too sometimes.

Janet Falk: So I’m not sure this exactly answers your [00:21:00] question, but I wanna read you something that I saw the other day, which I think begins to address the issue. Okay. So this was a blog post by Kevin O’Keefe, who’s an attorney and the founder and CEO of Lex Block. And I’m sure some of your listeners are familiar with Lex Block and he published that A recent study.

Published in EPJ Daniel Science explored how large language models LLMs evaluate credibility in online content. And among the key findings, he said, and this is a quote from the study, examples of credibility signals include the analysis of article titles. Writing style, rhetorical structure, linguistic features, emotional language biases and logical fallacies and inferences, and then emphasis added.

Additionally, credibility signals comprise meta information that [00:22:00] extends beyond the textual content of the article, such as the author’s reputation and external references.

So this is why it’s so important for you to be publishing, whether you’re publishing on LinkedIn, whether you’re publishing your newsletter, whether you’re publishing an article, because this is your name and your voice, and that’s going to give extended authority and credibility to what the AI bot is going to be picking up.

So consider that AI is always looking for content. And whether it’s something that you published in your own newsletter or an article or a blog or you’re quoted somewhere or you’re speaking at an event, AI is going to pick it up. And the more that you do it, the more authoritative you will appear because your name will be attached to it and the AI will give it that [00:23:00] higher level of credibility.

And if you are not doing this, then somebody else is doing this. And as I said, they’re taking the bat outta your hands.

Steve Fretzin: Yeah it’s one of my clients has been doing like SEO and writing articles in his area of family law for so long. Like he, even though he is not the biggest player with the biggest budget, he’s coming up, in the main page of Google under a pretty severe heading.

Pretty serious heading. That gets him a lot of business. And I think people that rely on their phone to ring now and let’s say it is, and by the way, congratulations to anyone that’s listening where your phone is just bringing off the hook. It’s not about today, right? It’s how are we setting ourselves up for the future and protecting ourselves, protecting our practices, our businesses, as the world completely changes And lawyers are gonna, their jobs are gonna look very different in five or 10 years than they do now.

Janet Falk: Absolutely. And as we’ve been saying, the more you put yourself out there, then the more you will be seen as credible, [00:24:00] reliable, and authoritative. And that’s what people need. They want to confirm that you are the person with the knowledge and with the respect.

Steve Fretzin: Let’s I’ve got one more question for you and then I, we will wrap up with your Janet’s big mistake, which is the newer segment we’re doing, and it’s a lot of fun for me to hear.

There are lawyers right now listening that maybe haven’t. Taking that first step to write an article, to write a blog, to start getting active on LinkedIn, what’s a way that you would recommend or suggest that they just do get started? Like how do you even get started? Like thinking of an idea or thinking of an article or thinking of something you have a, like a teaser of how you would help someone begin?

Janet Falk: That’s a great question. I wrote a newsletter a couple of months ago that was 10 ways that I have gotten inspiration. For my newsletter articles, and this was sparked by someone who I think, Wayne Pollock. Yeah. And he said, Janet, it never ceases to amaze me how you always come up with these great ideas for your [00:25:00] newsletter.

So I went back through more than 150 issues of my newsletter, and I thought about what it was that had sparked my attention. And sometimes it was a conversation with somebody. Sometimes it was I agreed with somebody or I disagreed with somebody. Sometimes it was something that I had learned that I thought other people needed to know and so on.

So I think of something in what I call the six Ws. So we know about the five Ws. Steve, the five Ws of journalism, right? I’m not gonna

Steve Fretzin: agree or deny that. Can I give you a lawyerly response? It depends on, no, I would love to hear what they are. So there five Ws of journalism are who, what,

Janet Falk: when, where, what?

Oh yeah. Okay. I didn’t know that was of journalism. That’s like a questioning. Yeah. Okay. So who do you want to reach? What is it that they care about? When is this time sensitive? Is this something tax related you have to do before the end of the year or April 15th? Or is [00:26:00] it something, like matrimonial law, which happens every day of the week?

Okay, so who do you wanna reach? What do they care about? When is this time sensitive? Where are they looking for information and why should they care? But the sixth W, which I have added is what do you want them to do now that you have explained whatever it is? That you think they need to know? What do you want them to do?

Do you want them to call you? Do you want them to visit you? Do you want them to click on a link? Do you want them to read something that you’ve written? Whatever it is. So that’s what I would encourage your attorneys who are on the verge of, do I say this? Do I write that? Do I ask a question here?

Is to think about those, what I call six Ws and figure out. Who they wanna speak to, what they care about, when, if it’s time sensitive, where are they looking and why should anyone care? And most important what it is that you want somebody to do, having garnered your insight. Yeah.

Steve Fretzin: [00:27:00] Does that help? I, it helps a great deal.

I appreciate that. I’ll also share something that is near and dear to my heart. And what I do is I try to combine education and helpfulness with authenticity and. Something unique that I’m sharing a take on something. So like I over my shoulder, I’ve got a whole poster of Seinfelds, no soup for you, the Dingo as your baby Serenity now.

And I remember just, I was watching Seinfeld, just a rerun. I’ve seen them all a half a dozen times each. And I was thinking about how Seinfeld and the differences of the characters and how they’re like, lawyers and different kinds of lawyers, so then I would say, okay, let’s write an article.

Let’s start writing about how Seinfeld and business legal business development and how they can, how the quotes, it was some bunch of quotes from Seinfelds that I said, okay, so how does no soup for you relate to, no business for you or something like that. But it was, something like that came from my brain and my heart and I can be authentic.

I can share something funny and [00:28:00] unique and try to give people value. And I think whether I’m on a boat heading out onto the water. I’m watching Seinfeld, I’m going to a Pilates class, and how does that relate to something that’s been my secret sauce all these years Writing for originally the Chicago Daily Law Bill Attendant now for Above the law is what can I bring from my personal life and experience that’s gonna benefit the people that wanna learn business development.

So I’m just putting that out there as a, another kind of take on writing.

Janet Falk: No, I agree with you. I have to say that there, I like to draw a business lesson. From whatever it is that I’m talking about. Yeah. People talk about their pets and their children and I’m honestly not that interested in what other people have to say, and I try not to bore them with the same.

But if there’s a business lesson, then that’s something that you know that we can draw on. I run a newsletter about this. It’s called, it’s Not Business. If it’s Not Personal, it’s business, and it’s about two organizations, one which had, as its motto. It’s not [00:29:00] business, it’s personal. And the other one who said it’s personal, and the idea was, is that they were trying to show that they connected with their clients.

But when it comes to personal kinds of things, if there’s no business lesson in there, I, it leaves me, blah. So we only have about minute, but being inspired by popular culture is a way of aligning with your readers who have the same interest in fascination.

Steve Fretzin: Yeah, exactly. We only have about a minute left, so this will be a real quick, Janet’s big mistake, one thing that happened in your career life that you can share and then you know, what was the lesson learned?

Janet Falk: Okay. I majored in Spanish undergraduate and then I went and got my PhD in Spanish literature and that was a mistake. Because I never thought about Spanish as a tool. I thought about it as content, and I wish that I had been directed at an earlier stage to view it as a tool and not as content. I do still keep up with my Spanish.

I read contemporary novels in Spanish, [00:30:00]

Steve Fretzin: and I’m very jealous of people who speak Spanish and I’m terrible with languages. But I’m trying to get, and I’m continuing to, my wife’s an English teacher, so we continue to try to. Focus on using, using better vocabulary and with each other and by, and she’s like the police of ending sentences with preposition.

So there you go. Listen, we’ve gotta wrap up. Let me take a moment. Thank our wonderful sponsors. Of course, the la her podcast with Sonia Palmer crushing it for women and helping to put out some great content there. And of course, PIM Con is coming up in October. It’s, it was so far away and now it’s not.

So check that out if you’re in the PI space. Janet, if people wanna get in touch with you, they want to hear more about what you do in public relations and communications what are the best ways to reach you?

Janet Falk: Okay. My website is my name Janet l for Law FALK, Janet, LFAL k.com. And I’m active on LinkedIn.

I have a lot of free resources on my website and I have a monthly newsletter so they can subscribe.

Steve Fretzin: Yeah, I think I’m in your monthly newsletter. At least I was That’s

Janet Falk: correct. In the current [00:31:00] June issue?

Steve Fretzin: Yes, in the June edition. Alright, very good. Thank you so much for coming on. I know I kind of goof about this on my show sometimes, but I have a full page of notes from our talk and I have the videos that I’m gonna create from this all planned out. So I am, I’m doing the multiplication that you mentioned. I’m trying to again, practice what you and I are both preaching. But just thank you so much and I’m just so thrilled that I was able to get you on the show and get all this great information, insights outta you.

My pleasure to be back. Steve, thank you again for inviting me. Absolutely. And thank you everybody for hanging out with Janet and I for about 30 minutes today. Take some action. Understand the direction that the world is going, and again, you’re either playing the game or you’re sitting on the sidelines.

Our suggestion on this show, in order for you to be that lawyer, is to get off the sidelines, play the game. There’s the ways to do it, ways to approach it. If you don’t know what those are, there’s books, there’s articles, there’s videos, there’s coaching. There’s all kinds of people like Janet and I that would be thrilled to talk with you if you need some help.

So take care, everybody. Be safe, be well. We’ll talk again soon.[00:32:00]

Narrator: Thanks for listening to be that lawyer, life-changing strategies and resources for growing a successful law practice. Visit Steve’s website Fretzin.com for additional information and to stay up to date on the latest legal business development and marketing trends. For more information and important links about today’s episode, check out today’s show notes.