Ruby Powers: How Content Creation Drives Legal Practice and Client Connection

By Steve Fretzin on July 28, 2025

In this episode, Steve Fretzin and Ruby Powers discuss:

The role of content creation in modern legal practice
Building a personal brand as a legal professional
Leveraging technology and AI in law firm marketing
The intersection of entrepreneurship and legal career growth

Key Takeaways:

A thoughtfully created core asset—such as a podcast episode, webinar, or article—can be broken down and reimagined into a wide range of content like blog posts, LinkedIn updates, short videos, newsletters, and downloadable resources, maximizing effort while expanding reach across platforms.
Having digital workflows, remote communication systems, and flexible client service models in place early on allows a practice to stay fully functional and even thrive during major disruptions like relocations, global crises, or shifting life circumstances.
Maintaining a well-organized archive of previously created materials—ranging from PowerPoints to articles and recorded webinars—makes it easier to consistently publish client-facing or educational content without always starting from a blank slate.
Enhancing video content with subtitles, multilingual accessibility, and platform-specific formatting dramatically increases engagement, reach, and brand recall, especially in a mobile-first world where most viewers scroll with sound off and attention spans are short.

“If we’re not repurposing, if we’re not maximizing all of this content, then I’m upset.” — Ruby Powers

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About Ruby Powers: Ruby L. Powers, a Board-Certified Immigration Attorney and founder of Powers Law Group, P.C., brings over 16 years of expertise in law practice management. She is the author of AILA’s Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind) and Power Up Your Practice, available on Amazon. Ruby shares invaluable knowledge on law practice management and small business consulting. Through Powers Strategy Group, LLC, she offers strategic consulting services and hosts the informative podcast Power Up Your Practice, launched in 2024. With a commitment to excellence and empowerment, Ruby inspires legal professionals to thrive in their practices and grow their businesses.
Connect with Ruby Powers:

Website: https://powersstrategygroup.com/ & https://rubypowerslaw.com/

Book: Power Up Your Practice: https://www.amazon.com/Power-Up-Your-Practice-Deserve/dp/B0DJB1FL5R

Show: Power Up Your Practice: https://podcasts.apple.com/us/podcast/power-up-your-practice/id1727939889

LinkedIn: https://www.linkedin.com/in/rubypowers/ & https://www.linkedin.com/company/powersstrategygroup/

Facebook: https://www.facebook.com/rubyfortexas/ & https://www.facebook.com/PowersStrategyGroup

Instagram: https://www.instagram.com/rubylpowers/ & https://www.instagram.com/powersstrategygroup/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn’t Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

FULL TRANSCRIPT

Steve Fretzin: [00:00:00] Hey, everybody. You’re listening to be That Lawyer, the show for attorneys want more business, more balance, more impact. Be that bold, be that driven, and be that lawyer. Let’s get to work. Enjoy the show

Narrator: you are listening to be that lawyer life-changing strategies and resources for growing a successful law practice each episode, your host, author, and lawyer coach Steve Fretzin, will take a deeper dive helping you grow your practice. This in less time with greater results. Now, here’s your host, Steve Fretzin.

Steve Fretzin: Hey everybody. Steve Fretzin here and welcome to the Be That Lawyer podcast. I’m thrilled you’re here. We are gonna have some fun today. We’re gonna learn some stuff. We’re gonna help you be that lawyer, confident, organized, and a skilled rainmaker for you guys that are figuring this out for the first time.

I am a business development coach exclusively fraternities around the world. I’ve got attorneys in four or five different countries, mainly in the us and the focus is. Mostly [00:01:00] business development, a little bit of personal branding mixed in there, which we’re gonna cover today. And really it’s about how do we systematize and make sure that with plans and processes, we can make business development and growing a book of business, a sustainable part of your day, a part sustainable part of your life, and do it in less time with less effort.

And a big part of that, Ruby, is how we develop our personal brands so that we’re thought of, how are you thought of, I’m thought of attorneys are thought of in general. So first of all, welcome to the show. Nice to see you again. Yeah. Thanks Steve. I’m glad to be here. Yeah, it’s quite an honor. Awesome. It’s an honor.

You had me on your podcast for everybody listening, the Power Up, your Pro Your Practice podcast, and love doing that. And let’s take a moment and jump into our quote of the show. We got a very familiar Gandhi quote here, be the change you wanna see in the world. And and tell us a little bit about that quote and why that is your quote of the show.

Ruby Powers: I. Resonated as a child. I had it on my signature, my little signature. But at my law practice Powers law group, I painted, had a mural painted with the [00:02:00] be the change. And I have some monarch butterflies that symbolize migrants. And so it’s like a, be that change that you wanna see in the world.

And I just feel like it’s a good way to live your life. And if you see a problem. Try to fix it and be the best version of yourself in society and we can make the world a better place.

Steve Fretzin: Yeah, and I think we need to take the role of setting the example. So whether that’s business development, whether that’s helping others, whether that’s being a good parent, a good sibling, whatever it might be, we are there as an example and people see that and can emulate it, or you’re the opposite and people probably gonna run away from you, but we don’t want that.

So everybody Ruby Powers is. The host of the Power Up Your Practice, you’ve got a book with the same title, right? Is that correct? Yeah. Yeah. That’s awesome. So leveraging the power, the theme of the powers.

Ruby Powers: Yeah, there

Steve Fretzin: you go. It’s a pretty big book, but it’s

Ruby Powers: a great resource. So

Steve Fretzin: lots Fs of good.

Ruby Powers: Fantastic.

Steve Fretzin: Yeah. And not most importantly, but in addition, you’re a board certified immigration attorney [00:03:00] at Power Strategy Group, so you’ve got, you’re wearing a lot of hats, and I know we’re gonna get into that later, but that’s amazing. Give us a little bit of your background on how you came to be in helping be the change in the world.

Ruby Powers: I’m a child of a lot of, a long line of entrepreneurs and a child of an immigrant, and that exposure and just the worldview. I later wanted to help others, I was like, how can I do humanitarian law, human rights type of thing intercultural relations, living abroad or speaking other languages and business and law, and then boom, figured out, be an immigration attorney.

And then as I progressed in that space, I was like how can I help others? Run their law practices and share, because entrepreneurs not everything, it doesn’t always come hand easy to people. But if we, if some people would learn some of these different things we’re talking about today, then they could be better at their practice and help their clients more efficiently, easier, and have a better work life balance.

Having watched a lot of entrepreneurs in my family. [00:04:00] Go struggle and work so hard and small business is the bedrock of United States economy. And so that’s where I wanted to get in that space. And entrepreneurism a lot, small business meets law. And so having my podcast and two books on the topic and then.

Being adjunct professor. So I’d say it’s two verticals, law practice management with a legal tech niche and then immigration. So it’s a lot, but I enjoy it. It keeps me on my toes and it’s enough diverse worlds that I can keep at it.

Steve Fretzin: Yeah. It’s, and it’s interesting and you enjoy it and like you said, you’re helping a lot of people on the immigration side and you’re helping a lot of lawyers on the practice management side, kudos to you on that. My late great father Larry, the lawyer, was the lawyer and the entrepreneur, and so his thing wasn’t about me being a lawyer, it was about me being an entrepreneur. So he was always pushing that on and my sister and I both became entrepreneurs and so it really resonated with us that being your own boss meant something.

And is that sort of how you took [00:05:00] it as well? I think we

Ruby Powers: We become what we see a lot, right? And so on one side they were dairy farmers. On the other side they were missionaries. And so one was working the cows and the outside and out and about in the sun and. The rain and the other one was working for God.

And so I was like, there’s, I was like this is the all I could see, entrepreneur. And then one aunt was an attorney and my dad had his own business later on. And so the entrepreneur spirit was like that just becomes normal. And when people aren’t entrepreneurs, I’m like, why not?

But because that, even though that might be the, the minority, the entrepreneur and but then also just that humanitarian. Aspect I got from my missionary grandparents and just giving back, which I think we all try to find ways even through our businesses or helping try maybe to contribute to boards or nonprofits and.

Yeah, that was my normal and and just recently my daughter was like, she wants to be a lawyer. I was like, okay, but let’s talk about that.

Steve Fretzin: [00:06:00] Let’s take a breath. She’s 12. Let’s take a moment. Yeah, let’s take a moment on that. That’s really great. The way that I look at too is there are people that are in-house attorneys that say, I’m doing that because I don’t wanna be entrepreneurial, or I don’t want to have to worry about building a book, a business.

And I’m thinking. Yeah, but you still have to sell yourself to the company you’re with. You still have to, look, if you’re gonna get a new job, you have to sell yourself to get the new job to move up, to elevate, whatever it might be, to network and make sure that you’re doing things. So it’s it’s always you, inc.

No matter what you’re in, whether you’re in, a physical like you and I and entrepreneur running the show, or whether we’re inside a, an umbrella of a facility or a company, I think people need to look at it like they’re an entrepreneur within whatever operation they’re in Anyway.

Ruby Powers: Completely, and with my law students, I’m like, okay, who doesn’t have a LinkedIn?

Okay, you need to go make one right now. Like, why don’t you have one? Yeah. You’re selling yourself when you’re trying to get a job. And everyone should know what area of law you practice or what you’re doing. There’s another [00:07:00] little thing that happened. I don’t make a big deal about it, but it’s actually part of this conversation.

I was exchange student to Belgium with Rotary and part of what we had to do in high school, the gap year, and part of what we had to do is we had to talk about ourselves. So we had to have little business cards with our little photo on it, and we had to do speeches in other languages and network and shake hands.

And so honestly, that like really helped catapult me to a whole nother level because I was forced to do that. But I enjoyed it at a, as a a 18, 17-year-old. And so then I took that and just took it to a whole nother level when I was starting my own business.

Steve Fretzin: Yeah. And something that I’ve observed about you and it wasn’t too difficult to do that was the amount of content that you create, the books, the podcasts, and the things that you’re putting out there.

And I think one of the concerns that lawyers have, being busy people like you are and I am and everyone is, but. Is, how do I make time to create content? What content do I create and what’s the purpose of it? What, I could sit and write a book. What’s the point of it? What, [00:08:00] I could write articles for a publication or for my blog, but what is it doing for me?

What is it doing for the world? How is it making either things a better place? How am I leveraging it to make that time make sense, and that investment of time Makes sense. What’s your take on that?

Ruby Powers: I think you ultimately to evaluate what your goals are to establish like what are you trying to accomplish whether content creation makes sense or not.

’cause I think ultimately it’s comes down to you’re building out your brand and people, some people are more introverted than others, and they love the writing part. Maybe some, maybe more extroverted in the podcast makes sense or some combination. So establishing what your goals are and then what your strengths are and leaning into that.

Then figuring out how to use what your existing time and team are, and then building upon that as you grow. Like initially, like now at this point, we’re creating content all the time and have a newsletter for the law firm in English and Spanish every other week. The power strategy group once a month.

[00:09:00] Like it didn’t start that way. Like we built up to that. And so when some people are like, how do you even do that? Incrementally. And then you try to see what’s the best bang for your buck in terms of your time and energy. And then after time you’re like what’s another article? What’s another podcast?

What’s another like? It just becomes second nature, especially if it’s built into your schedule. You have the team and you’re constantly thinking about how to like, repurpose and get the most out of all the content you’re making.

Steve Fretzin: Yeah. I think there’s probably also an element of what do you enjoy?

And you might say I don’t enjoy any of it. That’s problematic. But if you like to write, if you like to write, then write if you like to speak if you like to interview people, podcasting could be a thing. And I think there’s a barrier to entry. Perceived barrier to entry that is a fake or invisible wall.

So like podcasting, it’s expensive. It takes a lot of time. It’s this, it’s that and the other. And the reality is it’s not for most people. So I think it’s about just being informed on that. But I think to your point, finding what you [00:10:00] would like to write about or speak about, what’s the, what are you trying to accomplish with that?

Who’s the audience? And how easily can you create that content? Maybe a big part of you getting started.

Ruby Powers: I was reminded of this question, so I was like, through a newly minted attorney, and I went up to this person and I said, I wanna speak at this conference. How do I get to speak at this conference?

She’s do you know a lot about something? Are you an expert on? And I felt a little harsh at first, but I was like I knew this, she’s do you write about it? Do you speak about it? And I was like, so then I was like, pause. I went and I did that, and then I was like, okay, that’s what I have to do.

Okay, fine. To help establish myself as an expert in that space. And then, it was like, then I kept adding topics within immigration, for example, and then kept getting myself out there. And then even in the law practice management space, one of the best thing that happened was I was on a committee where we were turning out articles.

Then after about four years of churning out articles, I was like I could just write a book with this information. And that’s really what the beginning of that, my first book was from that. And [00:11:00] I think what I really was intrigued about in learning meeting you was just how well you’ve rep a lot of content and you’re constantly creating.

From having podcasts that turn into. A book or an article or an interview can turn into an article or a series of articles can turn into a book. And now with AI tools, there’s just, there’s so many different ways that even with my team, I’m like, if we’re not repurposing, if we’re not maximizing all of this content, then I’m upset.

That is like our goal. Yeah. We need to make sure that I don’t, I can do one thing and we can get five things out of it.

Steve Fretzin: Yeah. That’s really what it comes down to. So let’s say a lawyer that knows a lot about employment law and knows that there’s a lot of confusion about employment law with non-competes.

Are they legit, are they not? Or whatever the particular area is. And you can say, here’s a top 10 list of questions people have about non-competes. And you can do an article of you’re the top 10 q and a of non-competes. And you [00:12:00] just, you the question down. Write the answer chat. GPT can help you too, by the way.

And now you’ve got an article, you’ve got something that you can potentially publish with, some legal publication, a bar journal, something like that. Or you could just put it up on your website as a blog. You’ve got, you could post it on LinkedIn right directly, but you have now something, right?

Something that, that’s a starting point where you go from there.

Ruby Powers: There’s if you were to just have let’s say you were to make up those 10 points or something like that of what people need to know in that employment law, not only could you maybe do like a webinar that you’re presenting about that, but then that could be spliced and diced into multiple little videos.

Or, and then each one could be like a little blog post within itself, or it could be like a larger article. And that’s also like you were saying, like you have to know who your audience is. Who, and that goes back to what’s your master plan? Who are you trying to attract or intrigue? Is it fellow lawyers because you want referrals?

Is it. The [00:13:00] community at large for potential clients, or is it both? And then that content could be used at different levels. Like maybe you have to up it a little bit for the lawyer audience and maybe you can make it a little bit easier digestible for the lay person. But one of the other things I do a lot is just make little videos and I WhatsApp it to my assistant in another country.

And then she converts that and puts it with subtitles, titles, and, captions on all the different social media platforms, and just knowing that I just did one little video at a time that went to all these different platforms makes me feel like I accomplished something. But you’re right, like from the the writing, the video, a webinar, and then the more you can get that in multiple platforms from let’s say your LinkedIn to your website to a blog on your website potentially turning into article, then that helps your SEO.

And probably catch a lot more eyes if you can put it in different bite, sizable formats. Yeah.[00:14:00]

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So just to recap, everybody, you’ve got an idea for something top 10 of something. That can be an article, that can be a presentation. If it’s a presentation, it can be turned into an article and vice versa. [00:16:00] That could then turn into something that could be published with a bar journal. It could be published, like I, I write for Above the Law, I write a little bit for Legal verse one of our new sponsors, a couple other publications that I’ve written for in the past.

And that can then be broken into video chunks. That could be a top 10 list. You could break that into 10 posts that you’re gonna do on LinkedIn over 10 weeks. So there’s all kinds of options and opportunities to create and then utilize that creation in multiple ways, in multiple different times. And so we think we have to now write 10 like posts, and that’s a lot of work and time and effort, when in fact we just need to write a top 10 list of something and then you get 10 posts out of that.

Ruby Powers: And if you were to just take like the transcript of a auditor or I don’t know, any chat to you or whatever of any of your podcast, your webinar, your, whatever presentation you do, then you can turn that into multiple little blog posts and articles and you don’t have to actually do a lot of writing.

If every you [00:17:00] presentation you ever do, you could, you should turn it into an article. Or small blog and other small, and you can also do small videos of that by just using different AI tools that you don’t even have to rerecord. Then if you also use subtitles, you can, you reach people with different languages as well.

I think they say that most people are watching these videos on their phone. They don’t even listen to the audio a lot of times. So you have to do the subtitles? Yeah,

Steve Fretzin: That’s why you get the transcript. So there’s automations where you get the transcript of a podcast or the transcript of a video and that gives you the subtitles.

And by the way, like I, my son watch does subtitles with every show he watches. I’m not, I wasn’t sure why Uhhuh and then I started watching subtitles ’cause I was realizing. There’s some things like I’ll miss something and like I just would normally just move on with the show and not think twice about it.

But when I have the subtitles in addition to the person speaking, I miss it less. So I’m not sure if that’s what’s going on with the younger folks, and now I’m starting to do that as an older person. [00:18:00] Like you retain it better. I think maybe I’m retaining it. I’m not missing things that normally I would miss Uhhuh that could be instrumental to the plot or whatever.

But ultimately there’s just a lot to do here. But I think as an individual lawyer, you need to figure out a, what you would enjoy talking about. You could even talk about something that’s non-legal, right? Like you could say, look, I am, I love Corvettes, or I love fishing, or I love football. I’m gonna write about that and build.

Now that may not be something you post directly on LinkedIn with no point other than talking about football. But it, you may attract other people that wanna read about football. They get to know that you’re an attorney, an employment attorney that loves football, and now you start building an audience of football lovers who own businesses and may ultimately wanna hire you and engage you because you’re the football guy they know, or gal they know that also does employment law.

Ruby Powers: Another thing is like, people just wanna have a connection, right? So even on my personal social media, [00:19:00] I know like I’ll get business leads from it, from my, people that I know, friends and acquaintances, and a lot of times they like see a picture and oh, Ruby, oh Ruby does immigration. Oh, okay.

And then they message me. So I think that just being true to who you are. Your content. If you really I like to post pictures of my garden every once in a while, or National park trips or something like that. But then people are like, oh, Ruby likes that stuff. Oh yeah, I like that too.

Or whatever. I don’t know. And so that’s part of your brand is being authentic to who you truly are and having that resonate. Or if you write articles, but you put lots of, funny, I don’t know, quotes or I don’t know, little hidden gems or something that people think are cute and funny.

People remember that.

Steve Fretzin: Yeah. I think one of the big challenges lawyers have with. What we’re talking about in addition to, coming up with what they should create and then how to repurpose it. And I would always say get help, meaning AI assistance. Virtual assistance don’t think [00:20:00] this is something you should be doing at five to thousand dollars an hour that you should be doing this yourself.

A lot. The content creation and the writing maybe at the beginning and even that you can use chat GPT. But I think then, a lot of the backend stuff of how you repurpose it should be leveraged through people. But ultimately I wanted to ask you about how have you seen creating content and repurposing content impact your immigration business and your other, and your mar in your practice management business?

Because I think that’s important for people to understand that this isn’t an overnight success thing. Oh yeah. We’re not some crazy, TikTok phenom. I typically, this takes an effort over a period of time

Ruby Powers: when you follow, like a lot of, people who’ve been in the space or influencers, like they didn’t just wake up overnight and start doing this some of them, they’ve been building out videos on their YouTube for more than a decade or something like that. Like the books I wrote were because of years of me writing articles, thinking, speaking, talking. I have [00:21:00] so many PowerPoints. But then, like I forgot to mention, like my book is my textbook for my course.

I know that stuff so well. I can just walk in. This is not a true story, but I can walk in and I can just start talking about stuff because it’s all in my head and I wrote it, I speak it. I think it, and so it’s a textbook. It’s, I think about this content. I am on the podcast and so that those are. A lot of the ways that it’s been recycled, but it came over time like it, it wasn’t an overnight thing.

And then the same thing with the immigration space like we have, so we do an English and Spanish webinar every week for the law firm, but it’s because we have so many PowerPoints of all of our content. That we’ve been doing. And then whenever something new happens, we just tweak it a little bit. We don’t have to build it out from scratch, but I, yeah, I agree.

You have to start somewhere and AI has made it so much easier. There’s, you can get assistant help and find out what you enjoy the most and lean into that, and then add, honestly, [00:22:00] some of my funnest times are just getting on. Doing social media videos and things like that. Yeah. Especially when they’re like the fun viral type.

You can really be silly with those. But I do enjoy it and I think once you start getting into that rhythm, then you know, it makes it easier to become a habit, to want to continue to build that into your schedule. Yeah.

Steve Fretzin: And if we’re talking about just the lowest level of getting started for lawyers, I would say.

Just think about posting on LinkedIn once a week and trying to be consistent with it for eight weeks and just develop the habit of once a week, it’s 15 minutes. Come up with, again, a top 10 list. Come up with what are the top five questions you hear every day. Think about things you enjoy personally that you can relate back to business.

So I don’t think on LinkedIn, this is my take and you can agree or not, but don’t, it’s not Facebook. Don’t show your food and say, Hey, here’s my food. I went to this restaurant. You can do that if you’re traveling for business and you wanna talk about why it’s so important to travel for business and [00:23:00] meet people and build relationships.

But like I, I showed a picture of my son and I, we were in fishing in Canada last week and I showed a beautiful picture of us on the lake holding a beautiful fish. It wasn’t like, Hey, look at me and this fish, it was, Hey, this is why I work so hard. This is why I do all that I do and spend all the time. I spend, not only helping attorneys, but making a living so I can fly, on a jet to, private plane or whatever to go out to, drop us in the middle of nowhere in Canada fish.

So I had a business angle, but the point is come up with an idea to help you demonstrate authenticity, demonstrate knowledge and expertise. Don’t say you’re an expert. Ultimately just figure out what you can post once a week for eight weeks. I think that’s an easy entry point just to get started in content creation.

Ruby Powers: Yeah, I agree. I feel like Facebook, LinkedIn has become almost like the grownup professional Facebook, so it blurs these lines or is that LinkedIn worthy? But no. Yeah, I think, but I. Yeah, there’s a, there’s, I feel like [00:24:00] I’ve, I’m on it a lot more. A lot of times I can reach people through the LinkedIn chat than I can through their inbox, but yeah, people are living there a lot more and it’s a great way to connect and I think just building that habit of adding the content and chacha PT you can put in there and say, help make us LinkedIn worthy and put icons.

I love that. I put the little, pretty little,

Steve Fretzin: yeah. And ask it to keep out the end dashes. I think that’s an instant giveaway that you’ve used chat GBT for helping you post. And I think one of my client, I know one of my clients, Mandy, she put an amazing, very authentic piece together for LinkedIn and I kind, and she had sent it to me to review it.

’cause I do that for my, I love doing that for my clients. And I counted nine end dashes in that little post that she did and I said, Hey, do it again, but just have it take out the end dashes because it just makes it so clear that it was done through chat GPT. But that all great stuff. I think, the most important thing people just get started just.

Push your chips in, start doing something [00:25:00] because ultimately what every lawyer wants and tell me if I’m wrong, is to have their phone ring and the phone rings and it’s somebody calling with a problem saying, I found you here. I found you there, and I wanna hire you, or I want to talk to you. And you’re like, pre-sold, right?

Because they’ve already seen you as the expert you are because they’ve been following you, they’ve been listening to you, they’ve been seeing what you’re doing. And if you have nothing out there, in fact, you not only have nothing out there, your LinkedIn is a total disaster. It’s all working against you instead of really working for you.

Ruby Powers: And I think the other thing to note is like content and being a leader in the space begets more content and being a leader in the space, like I did an interview this morning with the public, like Houston matters, like you, public media type of thing, radio, and it’s really when you first get in the media, they don’t take you right away unless you’ve proven yourself as an expert and knowing that you have publications or you’ve been on other, like tv, live TV doesn’t wanna have you unless they know you can handle.

Non [00:26:00] live tv and then they might record you first to make sure you can handle it, and then you start to build yourself up so that they know that you can do it. But the more you do it, then the more opportunity will come from it. And then it really does become of keeping it going and maximizing it.

And I do think it’s a, an exponential function and what you can accomplish. And I think we’re both good examples of how you can repurpose content. And I think the other key takeaway is like go look at other people who are doing it successfully and get ideas. Oh, I like Burlington poster.

I like what they’re doing over there. And get inspiration.

Steve Fretzin: Yeah, I think that’s really important. You’re looking at someone who’s been successful for five or 10 years, creating and putting up content and building a brand, and you can emulate that person, right? And you can start saying, Hey, this is what they’re doing.

You’re not copying, you’re taking what someone’s doing. You’re making it your own, but you’re saying, Hey, this is someone who did it. This is how they did it, and I think I can follow their lead. I try to do that for my clients, pretty regularly is with. Writing books and podcasting [00:27:00] and articles and content and LinkedIn and they see what I’m doing.

It’s not, they have, they don’t have to be me and do what you and I are doing. They just have to get inspired that, Hey, this knucklehead can do it. Maybe I can do it, or whatever it might be. So make it happen, everybody, because you only get one shot at this thing. And I think business development is important, but it’s so much easier when you also have the branding and the marketing component working for you at the same time.

Because when I go out and I network, I’m not starting from nothing. I’m out networking. Oh my God, Steve, I hear your name everywhere I go or I hear this or I read that and I’m like, okay. And it’s, this is working. It’s didn’t happen overnight, but it is changing the subject a little bit on you.

Ruby. What’s Ruby’s big mistake?

Ruby Powers: I think one thing that was a challenge for me was when I my husband took a job to the Middle East. During the Arab Spring, and I had just given birth to a baby, a first baby. And I landed in a sandstone with a six month old Oh my, on my hip in Dubai. No, that’s all a true story.

But [00:28:00] I ran my law firm from the Middle East for about with a 10 and 11 hour time difference. I forgot what it was, but it, I took that disadvantage of having to move to halfway around the world. A year and a half into starting a practice. And I found positive what can I turn this into an advantage?

And fri Sundays were a workday in Dubai, so when my American based folks could have Sunday consults and meetings with me, they loved it when I could just have quiet before America woke up and I could actually get work done. And before my emails started getting flooded, I loved that and I niched down in a practice area within immigration.

And then when I came back continued to grow. But also by the time the pandemic happened, it was second nature for me to run a hybrid practice or a completely virtual practice. So I don’t know if I look at in terms of a mistake, but it was what could have been a disaster in terms of my assistant told me, [00:29:00] she’s you’re gonna have to go to every one of your clients and ask ’em if they wanna stay with you.

And I said. No, I’m gonna go to every client and say, this is how it’s gonna work, and I didn’t lose anybody.

Steve Fretzin: Awesome. Again, I think sometimes it’s the challenges that are in front of us that help define us and how we overcome them is really what. This world is all about. So really great stuff.

Hey, let’s take a moment. Thank our wonderful sponsors. Of course, Sonya Palmer with the law, her podcast. Fantastic. We’ve got Pim Con coming up in October, and that’s at the Venetian Hotel in Scottsdale, Arizona. I will be there on stage talking about podcasts with a couple of great other podcasters.

We’ve got legal verse. If you’re looking for strategy as a lawyer insights on planning growth, long-term success in the legal industry, check out legal verse.com. It’s actually legal verse media.com. So check that out. And Ruby, if people wanna get in touch with you, they want to, look at you, talk to you about immigration, they wanna talk to you about law practice management, technology.

What are the best ways for them to reach you?

Ruby Powers: So probably LinkedIn is the best way. Ruby Powers, [00:30:00] R-U-B-Y-P-O-W-E-R-S. And then for the law firm, it’s Ruby Powers Law. We’re power, the firm is called Powers Law Group and we’re federally federal area law so we can help people all around the world on US immigration based matters.

And then Power Strategy Group, which is has Power Up Your Practice, the podcast and the book. Which is available on Amazon and our school community. Power up your practice. So yeah, just reach out to me on LinkedIn. We can get connected.

Steve Fretzin: Yeah. Fantastic. Thank you so much for coming on the show, sharing your wisdom.

I hope this was helpful for people who are stuck with not creating content, not posting anything, just taking for granted that it’s okay not to play the game. And I think it’s important to get in the game, play the game, and then decide what level you wanna play the game. So I really appreciate you coming on and and talking to everybody through that.

Ruby Powers: No, I definitely agree, Steve, and I think you help inspire me as well to keep playing the game, keep playing the, taking it to the next

Steve Fretzin: level. That’s it. Don’t get your pants dirty on the sidelines. Let’s get, let’s stand up and get it and have some action. Listen, everybody, thank you so much for hanging out with Ruby [00:31:00] and I for the last half an hour.

I really hope that you take to heart what we shared today and that it helps you to be that lawyer, confident, organized, and a skilled rainmaker. Take care, everybody. Be safe. Be well. We’ll talk again soon.

Narrator: Thanks for listening to be that lawyer, life-changing strategies and resources for growing a successful law practice. Visit Steve’s website Fretzin.com for additional information and to stay up to date on the latest legal business development and marketing trends. For more information and important links about today’s episode, check out today’s show notes.

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