Lindsey Busfield: What Lawyers Need to Know About SEO, Social Media, and Client Fit

In this episode, Steve Fretzin and Lindsey Busfield discuss:

• The nuances and strategic use of SEO for law firm marketing
• The importance of selective client intake for long-term success
• Evaluating the effectiveness of social media versus SEO in legal marketing
• Utilizing modern website tools and AI-driven bots for better client engagement

Key Takeaways:

• SEO can be a game-changer, but only for firms in the right geographic and competitive conditions—others should consider niche targeting or different marketing strategies entirely.
• Social media rarely drives real case volume for law firms, unless it’s used with intention, high-quality content, and deep community alignment.
• Choosing the right clients is just as important as hiring the right team, because poor client fit leads to burnout, financial issues, and strained relationships.
• Website platforms should match your marketing goals, with WordPress offering the best SEO flexibility, while simpler tools like Squarespace are fine for credibility-focused sites.

“I have never talked to a lawyer who has said, ‘Yes, I am getting half of my caseload through social media because it’s so great.’ That being said, social media can be really helpful as part of a grassroots campaign.” —  Lindsey Busfield

Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I’ll answer it live on the show—anonymously, just using your first name!

Thank you to our Sponsors!

Rankings.io: https://rankings.io/

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let’s make this your breakout year: https://fretzin.com/

Episode References: 

Intaker: https://intaker.com/

LinkedIn Tutorial for Business Development: https://www.youtube.com/watch?v=0EWfLRtUL0g

About Lindsey Busfield: Lindsey Busfield is a leading legal marketing expert and recognized industry disruptor, featured in publications like Benzinga, USA Today, and Attorney at Law Magazine. As Vice President and partner at Optimize My Firm, she has helped dozens of law firms boost revenue through strategic SEO and content marketing.

Connect with Lindsey Busfield:  

Website: http://www.optimizemyfirm.com/

Show: Personal Injury Marketing Minute: https://podcasts.apple.com/au/podcast/personal-injury-marketing-minute/id1536073987

LinkedIn: https://www.linkedin.com/in/lindsey-busfield/ & https://www.linkedin.com/company/optimizemyfirm

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn’t Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

FULL TRANSCRIPT

Steve Fretzin: [00:00:00] All right, everybody. The countdown has started a surprise like no other’s heading your way, and it’s gonna shake up things big time. Can’t spill the beans yet, but for now, enjoy the show.

Narrator: You are listening to be that lawyer, life-changing strategies and resources for growing a successful law practice. Each episode, your host, author, and lawyer coach Steve Fretzin, will take a deeper dive helping you grow your law practice in less time with greater results. Now here’s your host, Steve Rezi.

Steve Fretzin: Hey everybody. Welcome to. To be that lawyer with Fretzin podcast. You guys must really like this show ’cause you keep coming back for more. And I get it. We’re having fun, we’re learning stuff, and we’re helping you to be that lawyer, confident, organized, and a skilled rainmaker. I just, I’m so passionate about podcasting.

Lindsay, we’re coming up on [00:01:00] 500 episodes and people are probably getting sick of me. Saying it and then eventually I won’t say it ’cause we’ll be past it. But it’s a great milestone. But more importantly it’s God, the relationships I’ve made and the content I’ve created and it’s just, it’s been a blast.

Are you finding that with your podcast as well? I. Absolutely. I

Lindsey Busfield: love podcasting. I love to meet people in the industry who are so much smarter than I am. So I love being on the interviewer side of it because it takes a lot, it takes a lot of pressure. I don’t need to know anything. So this is a new realm for me to be on the interviewee side.

Steve Fretzin: Yeah, I haven’t met anyone smarter than me yet, but no, I’m just kidding. Everybody’s smarter than me. That’s the funny part. Even my teenager’s smarter than me. He knows everything. It’s amazing. Amazing. He’ll be the first

Lindsey Busfield: to tell you that, I’m sure. Oh yeah. I’m an idiot.

Steve Fretzin: Absolutely. But listen, we’re gonna have some fun today.

Let’s start off though, and first of all, welcome to the show. I’m super excited that you’re here and let’s jump into our quote of the show which people continue to tell me they love that we do this. ’cause it’s just, not everybody’s gonna repeat the quotes. It might hit them the right way.

[00:02:00] So yours is hire hard, manage easy. I don’t know. Did you say that or who says that? Is that someone you can quote? I have no idea who originally said it. Okay. But

Lindsey Busfield: I work with a business coach. His name’s David. He’s wonderful. And as we have been growing our business, this was a quote that he said at the early onset of when we started growing, and it really resonated with me.

And obviously it has the implication of picking the right team. For your business, and if you hire the right person at the onset, managing them is going to be easy later on. That takes one thing off your plate long term. But what continues to hit me about this quote is that it doesn’t just pertain to hr.

It really expands to so many different facets of business, and in particular when I’m hiring a new client. So it’s not just that they’re hiring me. But I need to be intentional about who I choose to work with, and this is something that has followed me over the last several years where I wanna make sure that the chemistry is [00:03:00] right between me and the client, that we are on the same page in terms of expectations for our relationship.

Also that I’m only bringing on clients that I am certain that I’m going to be able to help long term, and that we’re gonna have this great long relationship that’s gonna have a positive ROI for them that’s gonna be financially beneficial for us down the road, and that it’s going to be an easy relationship to maintain

Steve Fretzin: going forward.

And one that appreciates you as opposed to just wanting to, make it a transaction.

Lindsey Busfield: Absolutely. And we see so many other businesses out there with this burn and churn model where they will take on any client as long as it’s paying the bills. And they have salespeople who are just, competing to get as much growth and hit those numbers as, as much as possible.

Yeah. But we take a slower growth model to make sure that we are really bringing in the right people that are gonna be a great fit long term. It just makes work a lot easier. And who doesn’t want that?

Steve Fretzin: I agree with [00:04:00] you a hundred percent. And the biggest headaches that lawyers have is when they bring on the wrong client and they just need the money or they just, they’ll take on, whatever comes in the door.

The thing too that I, the twist I have on business development too, is that there should be a few qualifiers in place of what makes a good client for you. And there’s a number of levels. Number one is, do you like them? That’s key. ’cause if you hate them, you’re not gonna wanna work with them.

It’s not gonna be a good relationship. Number two is maybe qualifying that they have a true need for your services and will appreciate that what you’re doing for them is gonna really take their business to the next level. And also, by the way, qualifying, whether they have the money to pay you, I think you can like them all you want, but you get six months in and they run outta money or they just don’t wanna.

Pay the fee anymore and they just stop and now you’re in collections with them. That’s gonna ruin everything real fast. So I think there’s a number of qualifiers. So when we talk about hire hard, whether you’re qualifying an employee to come into your organization or a client to work with you and take up your [00:05:00] time, look at it from a couple different perspectives.

Lindsey Busfield: Absolutely. And we mostly work with personal injury attorneys, so the bills are getting paid out of the insurance company, but it can be tempting to take on a case without fully vetting it, yeah. It’s something that might sound like a great lead ends up they were more at fault than we had initially thought.

So making sure that you are. Hiring, hard taking on clients that you are only certain are gonna win or else it’s gonna burn out some resources for you and affect your win

Steve Fretzin: rates. You guys are already getting some great gems from my friend Lindsay Busfield. She’s the VP of Optimize My Firm.

Give us a little background because I think it’s important to set up what we’re gonna talk about today around marketing and SEO website conversion, that, social media, all the things we’re gonna cover, just giving people a little heads up on what we’re covering today. If you’re not interested in that, just turn us off.

No, don’t. We’re gonna have a good time too. Give us that background.

Lindsey Busfield: Sure. So as you said, my name is Lindsay Busfield. I’m the vice president and a [00:06:00] partner over at Optimize My Firm. And as the 32nd intro to what we do is we just do SEO, we just do it for law firms. So we really take a specialized approach.

In doing what we do, doing it really well and only doing it for people that is going to work for. So my, my company focuses on SEO, which in a nutshell is developing websites, developing content, developing back links, and that’s pretty much all that we do. Okay. And how about your particular path? My path is a little more convoluted than that.

Steve Fretzin: That’s why I ask, this is such a in-depth show

Lindsey Busfield: mean nobody ever grows up thinking, man, I really wish that I could be the vice president of an SEO company for lawyers. So I grew up in a family that did have a lot of lawyers in it. So I was supposed to grow up and be a lawyer, but that didn’t happen.

And I decided I wanted to be an English teacher instead and break trends. So I went and became an English teacher. [00:07:00] And then my family, my parents are serial entrepreneurs and they opened up an egg company. So like chicken eggs? Outta a bed and breakfast in their backyard. They wanted to revolutionize the egg industry and essentially created one of the first pasture raised egg companies.

But now pasture raised eggs are a big thing, a lot in part the work that they did. So I left teaching, went and did eggs for a while, got into agricultural compliance and got into marketing while I was there, supporting them as they grew, they ended up selling the company. It got really big. It was great.

Then I had no idea what I wanted to do with my life. So I took that marketing experience and went to work for a law firm here in Raleigh, North Carolina, and as a part of that law firm, was exposed to various types of marketing and really expanded my skillset. But had the opportunity to really dig my teeth into SEO while I was there, and I’d never [00:08:00] heard of it before.

Because you don’t really do that with eggs. Eggs. SEO,

Steve Fretzin: it’s a, it’s all the eggs. Eggs. SE

Lindsey Busfield: So

Steve Fretzin: eggs sell themselves, right? It’s egg. Eggs sell

Lindsey Busfield: themselves, optimize your egg case. They came

Steve Fretzin: up with a whole thing for milk, but they haven’t had to do that for eggs yet.

Lindsey Busfield: They have it. The prices of eggs are skyrocketing right now.

Yeah. That’s a different podcast. But anyway, so I started my career with legal SEO through that and then met Len through course of events and we partnered together and he had started optimized my firm a few years before I came on. And so he and I worked together to scale the business, reach more lawyers and that’s where we are now.

Steve Fretzin: Yeah. Can you do you ever get asked the question, what came first, the chicken or the egg?

Lindsey Busfield: I do. I mean it was obviously the egg, that’s only because that was the eggs were my priorities. There go, but every single egg pun that there is out there, they’re all excellent.

Steve Fretzin: That’s it.

All right. Yeah. So I’ve called some lawyers egghead at time, awesome. Listen, you. Look, you mentioned [00:09:00] earlier that not everyone is a good client, and one of the things that is a misnomer, and I think lawyers need to hear this, that SEO search engine optimization, how you get found and ranked on Google, et cetera, and other platforms, that it’s for everybody.

Meaning that everybody should do it. Everybody should have it, everybody should invest in it. True, not true.

Lindsey Busfield: It is. SEO is great and it is important to have some SEO strategies built into your marketing sphere, but it is not going to be the thing that works for every law firm, especially incredibly saturated markets, where you have the big, giant law firms that have been established there and that have been dominating the first page of Google with these giant multimillion dollar budgets.

Somebody who is a new law firm coming in is not gonna be able to spend a thousand dollars a month on SEO and make any sort of difference in those markets. But they should have some basics in place. So they should still have a nice looking website. [00:10:00] They should have enough content on their website that somebody goes there and they know what they do, and having some of those fundamental pieces there from a branding perspective.

But that’s not gonna save the day with SEO. Like you’re just not gonna be able to touch it in some of those markets where you have such established firms.

Steve Fretzin: Yeah.

Lindsey Busfield: But there are other markets where a similarly small size law firm can be successful with SEO if it’s not a saturated. So a lot of it comes down to geographic location, the size of the firm, how long they’ve been established in a certain area, and what the competition is doing.

Expectations need to be realistic for the pieces that you have in place with what you’re working with,

Steve Fretzin: with proven SEO and digital marketing strategies that drive actual clients to your firm. rankings.io prides itself on proof, not promises mentality. The best firms hire rankings.io when they want rankings, traffic and cases, other law firm marketing agencies.

Can’t deliver, get more rankings, get cases, and schedule a free [00:11:00] consultation@rankings.io today. Hey everybody, it’s Steve Fretzin as the, I’m the host of the Be That Lawyer Podcast, and if you’re serious about growing your law practice, let’s talk. I’ve coached hundreds of attorneys to build bigger books of business without selling, chasing, or wasting time.

This isn’t a sales pitch, it’s a real 30 minute. Strategy session to explore what’s possible for you in your practice. Just head over to Fretzin.com and grab a time that works for you and let’s make this your breakout year. You know why I like SEO for me? It’s because if you search Fretzin online and you’re gonna find me, but more, a lot more than you’re gonna find my cousin Scott, who runs a large dermatology practice down in the Indianapolis.

And so people come to him all the time who’s this other Fretzin guy? He is all over the internet. And he just goes, Tzen. So people are,

Lindsey Busfield: are people coming to you asking about moles and yeah, no, they’re hitting me up all the time.

Steve Fretzin: Can you look at this and can you look at that? No, they’re not doing that.

But I think people are coming to him saying who’s this guy who’s got the same name as you? And is just everywhere on the internet? ’cause I’ve been at [00:12:00] SEO for so long in some ways, in a formal way, and in some ways, in a less formal way. I’ve got good back links from above, the law attorney, law magazine, and national Law Review and all these different places.

And then. I’ve just been at it a long time. So SEO adds up, am I getting found? Are people searching for legal business development to find me? That’s a pretty small category. So I would say, I’ve come and gone in that space because I haven’t found it as valuable as social media marketing and podcasting and YouTubing and things that.

I think are just like more direct to help people understand the value. But the, the other thing is pi, I get it, but I don’t think, like you said, everybody is, it can compete at the same level with the same budgets against the biggest players. They’ve gotta find alternative ways to find business.

Lindsey Busfield: They either need to find alternative ways to find business if they are going after the large scope, or I’ve seen a lot of successful lawyers who are competing in these saturated markets and [00:13:00] with smaller firms have success by niching down. So a client that comes to mind is somebody who is an avid bicycle cyclist.

Steve Fretzin: Yeah.

Lindsey Busfield: And he is so integrally involved in the cycling community in his area, which is a large market. He has branded himself as the bicycle lawyer for that area, and he has poured all of his SEO efforts into developing just for that particular set of keywords. So if somebody is looking for a bicycle accident lawyer in that city, he’s gonna show up on the first page of Google.

He’s gonna have all the great reviews that are gonna put him into that local pack. He has the proximity working for him so it can work. If you niche down and really focus your efforts, but he’s never going to rank for a car accident lawyer in his area with the budget that he has with all the competitors that are in that area.

Steve Fretzin: As an example, maybe I could because I do work with a ton of solos and I could do something like legal business development for, for solos and [00:14:00] just focus on the solo market as opposed to legal business development generally. Yes, and maybe that’s, but there’s also ways to search for keywords and let’s say nobody in the world searching for legal business development for solos, then that might be a fruitless endeavor.

Lindsey Busfield: It might be, yes and no. So there are ways to search for what are called those longer tail keywords that, describe more specific situations that somebody might be looking for. And even if there are only, 500 hits on that a year versus, 50,000. Of those 500 hits, if you are starting to show up for those, you’re going to be able to attract those types of clients from that specific search term.

Okay. So it might be better to focus on those longer tail keywords ’cause you’ll actually show up for them. As opposed to being at, page a hundred on Google for these, wider net more traffic keywords.

Steve Fretzin: That you’re never

Lindsey Busfield: gonna get any visibility.

Steve Fretzin: Yep. All so we’ve decided that SEO isn’t for everybody and [00:15:00] there’s also a, a big push right now to.

Focus on social media. Obviously, we understand LinkedIn, we understand Facebook, we understand this. Different people for different social media platforms, all in on all of them. What’s the take on that as a alternative or an addition to SEO?

Lindsey Busfield: I probably have an unpopular opinion on it just because of my SEO bias, but social media for most law firms, unless you are doing it really well, high production, it just doesn’t work as well because there isn’t intent when somebody goes to Facebook to go and hire a lawyer.

That’s just not what they’re going there for. They’re going there to look at puppies and kitties and babies and get into fight. With people about politics. That’s what people use social media for. And while it does give some brand awareness, some top of mind recognition, I don’t, I have never talked to a lawyer who has said, yes, I am getting half of my caseload through social media because it’s so great.

That being said, [00:16:00] social media can be really helpful as a part of grassroots campaign. So again, like my cyclist attorney who’s doing really well with that community, he uses social media to say, here’s where I’m going to be. Here’s some of the events that I’m attending. Here’s a lecture that I’m giving on bike safety and what your rights are at cyclists.

And he has a built in community. Followers who are interested in what he’s saying because he’s part of that community. Yeah. But most lawyers are misusing social media by putting out, here are the 10 things you should do after you get into a car accident. Nobody cares. Nobody’s going to be reading through that post and go, man, I want, I’m gonna keep this in mind in case I’m ever in a car accident.

This’s just not, can’t wait. I

Steve Fretzin: can’t wait to get in a car accident so I can use this top 10 list.

Lindsey Busfield: Exactly. I’m gonna drive like a

Steve Fretzin: maniac. Oh, counterintuitive.

Lindsey Busfield: Counterintuitive. So at least for personal injury, social media isn’t where I would invest. However, I have spoken with some lawyers lately who are representing victims from like the [00:17:00] Eaton fire out in California.

Having a high budget push for a static ad or a video ad on Facebook has gotten them a few clients here and there. That’s been helpful. So it’s hit and miss as a part of your strategy. It needs to be used in a way that is targeting somebody where their intent is, or be reaching somebody in an

Steve Fretzin: organic way.

You need to follow like what your phone is spying on you about. So it’s Hey, I just got in a car accident and I’m screaming my head off at my phone and calling for a tow truck, and then all of a sudden ads start popping up on my Facebook for personal injury attorney. Like that would work, right?

Just that they’re spying anyway. Might as well lean into it. May as well leverage it. Yeah. Help me out in the moment. And,

Lindsey Busfield: And there are some creative strategies like that, like putting in a geofence. Around areas that are, highly probable for car accidents. And so if somebody stays in that particular area too long, it can trigger an ad while they’re waiting for the tow truck.

Wow. Okay. Or if, they do a search on a tow truck, have the ad pop up, there are some [00:18:00] creative ways that, that you can do that. That’s not something that we particularly focus on. It takes somebody a lot smarter than I am with social media to be able to create an effective campaign for social.

So if that is something that listeners are interested in, I have a couple people that we’ve worked with for social that I think are incredible, very talented people. Happy to share those names.

Steve Fretzin: Yeah, and just to share also that since we have a broad audience, not everybody’s in PI that’s listening to this show, that there’s SEO is an option that, but.

It’s how are you building your individual brand? How are you putting yourself up on LinkedIn not to give the top 10 list or to show that you made super lawyer? Again, how are you adding value? How are you being authentic? How are you building an audience of people that are gonna remember you and think of you when that matter is coming down?

And they’ve gotta choose what lawyer do I send this to? So I think there’s value in maybe even stacking, how SEO has done from a standpoint of getting yourself all over page 1, 2, 3, 4. On Google because you are writing for a [00:19:00] publication and getting back links. You are speaking everywhere, and that’s being promoted by, reputable agencies and organizations getting SEO more naturally through what the things that you’re doing and the things you’re participating in.

And then on top of that, adding in the social media component.

Lindsey Busfield: I think that’s a great approach and especially with LinkedIn as you were talking about, putting yourself out there in a meaningful way. The buzzword that I always hear thrown around is thought leadership, and so creating articles for, an innovative way that you’re approaching your business operations or client development or serving your community through, through legal, those types of thought leadership pieces can make you stand out.

On LinkedIn, if you are wanting to network with other law firms, if you’re wanting to build referral partnerships, that’s a great place to do that. But again, that comes back to the point of intent. So LinkedIn people go there for professional networking, so they do have that intent in mind. So in those types of fields where that networking [00:20:00] is an important part of your business development and your operations, then absolutely.

That’s a great place to leverage that.

Steve Fretzin: Yeah, and if you’re feeling a little. Underutilized or you’re under utilizing LinkedIn and you’re interested in learning some best tips and practices. If you go to my LinkedIn, Steve Fretzin, and you go into my featured section, I have a tutorial there.

It’s about 17, 18 minutes long that’ll walk you through what are the key elements to your. Setting up your profile, deciding what strategy to use, marketing, business development. It’s all wrapped into one video. So I think you guys can get a lot out of that if you wanna check that out. Hey, the last thing I kind of wanna talk about before we get to the game changing podcast is there’s still a lot of confusion about websites.

There’s different platforms for websites. Is WordPress still the bomb? Is that where everybody’s still going to produce the best websites? WordPress is the bomb,

Lindsey Busfield: and it is it. Mostly because of the flexibility that it offers in terms of website development. You can build anything on a WordPress [00:21:00] site.

It tends to be a safe platform to use, and it’s just really user friendly from a developer perspective to set up. There are other platforms out there that are a little easier if you are wanting to develop your own site, if you’re not wanting to hire an agency to build the website for you. So there are those Squarespace style sites that are templated.

They look nice out of the box, and if you’re not wanting to use your website to really be a tool to bring in new clients, but more of a as a business card. Those are kind

Steve Fretzin: of easy drag and drop options to use. Can we just, can we pause there for a second though? I just wanna make sure that people are listening to what you just said.

That was so critical. You don’t need to spend a million dollars. And there’s people that should spend a lot of money on their websites. There’s no question about it, that there’s a market for that. But if you’re an individual solo or you’re someone at a small firm or whatever, and your website’s from, the late, 1990s or whatever, or it’s just a crap show of a site.

For a couple grand, you can put up a [00:22:00] Squarespace or something reasonable that demonstrates you as an the expert that you are. Because I’m telling you right now, when I go to a website and I see it’s a disaster and it’s old and it’s outdated, that reflects on you as a lawyer. I don’t think you realize that’s your image, that’s your book cover.

It’s like you go to a store and there’s a book cover, and the book cover is the worst, right? It’s ripped in half and you can’t even read it. You’re gonna move on to the next book. So I’m just putting it out there that these days, because of AI and because of technology and other reasons, just either spend a lot of money for the right reasons or spend a little bit of money for even better reasons.

Or the same reason.

Lindsey Busfield: If you are just using it as a business card, make sure that it’s pretty, it’s gonna be the first impression that. A lot of people will have for you if they are searching for you by name and land on your site. Yeah, so absolutely. But yes, we use WordPress for the sites that we build for our clients.

It’s really easy to put together. It offers some great functionality for SEO, but that is the standard when it comes to building a website as a [00:23:00] tool to generate business.

Steve Fretzin: Okay. Are there any AI tools, bots, things that are new to websites that you’re seeing pop up that people should be looking out for?

I know there was a time where having, someone pop up in the corner of the screen that says, Hey, I’m here to help you. What do you need? I. That was a hot thing or just anything new that’s coming out that you’re seeing? So

Lindsey Busfield: the big one there right now, the one that’s like the hot trend is Intaker.

And it is one of those AI bots that you know is, can have a conversation with somebody, can obviously do all the intake. Get their information. And then it has some really cool functionality pieces where it can connect directly to a lawyer who can take over the conversation. It has one of those little popups that, says can we help you with one of these matters?

Intaker is the gold standard right now when it comes to those things, and I highly recommend them. Good people running that company.

Steve Fretzin: Yeah, and I see them at the a, b, a tech show every year, and they’ve got a business that’s absolutely cooking, so shout out to [00:24:00] Intaker everybody. Hey, let’s wrap up.

Now. Normally we do a game changing podcast, and it’s one that you enjoy listening to, but you’re not listening to a ton of podcasts, is what I’m picking up on. However, you have a great podcast. So let’s take a moment and just share what is the PI marketing minute all about? I.

Lindsey Busfield: So rewinding a little bit, I don’t listen to a whole lot of podcasts.

I’ve got two young kids. I’ve got a 3-year-old and a 6-year-old. And so the podcast time and like the book reading time is gone by the way of fine spot. So I wish I had a, one to share with you guys. But yes, I do host my own podcast. It’s the personal injury marketing minute where we quickly cover the hot topics in the legal marketing world.

And so quick

Steve Fretzin: announce your voice.

Lindsey Busfield: Announcer voice. So we do cover a lot of marketing tips and tricks for attorneys. We also talk about. Law firm operations, business development, and anything legal. I’ve interviewed somebody who was a fashion expert, who gave some great advice for what to wear to court or what to wear to your first meeting with a client.

[00:25:00] I recently interviewed the lawyer for the peanut, the squirrel case. I’m not sure if you’re familiar.

Steve Fretzin: Yeah. Last time we spoke, you mentioned that to me and I hadn’t heard of it, but then when you started talking about it, yeah, I picked up on it that I had seen that on the news. Yeah.

Lindsey Busfield: Yeah, so some really cool lawyers I’ve spoken with.

I’m interviewing Ken Hardison next week.

Steve Fretzin: Yeah, Ken’s awesome. Great. Had him on the show a few weeks ago. He’s terrific. Yeah,

Lindsey Busfield: he is. Yeah. What a great guy. So I’ve been able to meet a lot of really great industry professionals and have shared some really great tips with our audience.

Steve Fretzin: Yeah.

Lindsey Busfield: All about marketing, legal

Steve Fretzin: operations.

Fantastic. And let’s go out and shout out at law, her podcast, and of course our friends over at Picon happening in October out in Scottsdale, Arizona. You’re gonna wanna check that out online and just type in, I think it’s picon.org. You can check that out, Lindsay, if people wanna get in touch with you, they wanna learn more about optimize my firm.

Find out if SEO and investing in that makes sense for them and make sure they’re the right client for you. What are the best ways for them to reach [00:26:00] out?

Lindsey Busfield: Going to our website, optimize my firm.com. You can reach me directly atLindsay@optimizemyfirm.com and check out my podcast, which is also on the optimize my firm.com website.

Steve Fretzin: Yeah, awesome. We covered a lot. We, we talked a lot about who’s SEO is right for and not for. We talked about social media and other ways of building business. Different things, intake or on the things. Just there’s, lots and lots of things that lawyers need to pick up on to make good decisions about how they invest their time, money, and energy.

So I just wanna thank you for coming on, sharing your wisdom and having this great conversation. And God didn’t 30 minutes fly? Oh my goodness. It sure in, I looked up, I looked down and I looked up again. Anyway, I just appreciate you Lindsay. Thanks for coming on the show. Thank you Steve.

Yeah. Hey, and thank you everybody for hanging out Lindsay and I today for a little bit of marketing chatter on the Be That Lawyer with Fretzin and Podcast. As you guys know, we are here twice a week for you to be that lawyer, confident, organized, and a skilled rainmaker. Take care, everybody. Be safe.

Be well. We will talk again soon.[00:27:00]

Narrator: Thanks for listening to be that lawyer, life changing strategies and resources for growing a successful law practice. Visit Steve’s website Fretzin.com for additional information and to stay up to date on the latest legal business development and marketing trends. For more information and important links about today’s episode, check out today’s show notes.