What is marketing ROI for law firms?
Marketing ROI is a measure of whether your marketing efforts are actually paying off. In other words, it tells you how much revenue you’re getting back for every dollar you spend on marketing. If you’re still shaping your overall law firm marketing strategy, it’s helpful to understand
When the FTC finalized an almost $200,000 settlement order for “AI lawyer” DoNotPay back in February, some believed it would impede the spread of artificial intelligence in the industry. That hasn’t happened – instead, the line in the sand drawn by this case remains intact. For the foreseeable future, it seems that AI will be
Researchers at Stanford University Graduate School of Business and MIT Sloan recently proved what experts have been postulating: AI augments human capabilities. The study, 