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Law Firm Marketing & Management
Human Leadership in an AI World: Reflections from Relativity Fest 2025
This October, I attended Relativity Fest 2025 in Chicago. As one of the industry’s flagship events, I expected meaningful discussions about innovation, AI, and the challenges shaping our field, and those expectations were absolutely met.
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How Paralegals Can Lead Technology Improvements in Law Firms
Why paralegals are key to law firm efficiency
Your role goes well beyond administrative support. You perform substantive legal work under attorney supervision: conducting legal research, drafting pleadings and discovery documents, managing complex case files, coordinating eDiscovery, and tracking critical deadlines. Much of this is billable, which means every inefficiency impacts both productivity…
Addison Watson: Building Freedom, Confidence, and Clients in Modern Law
In this episode, Steve Fretzin and Addison Watson discuss:
- Building and sustaining a law practice through intentional business development
- The challenges of transitioning from large firm life to independent or entrepreneurial practice
- The influence of mindset, discipline, and mentorship on legal career growth
- The evolving role of technology and AI in shaping modern legal careers
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Highlights from ClioCon 2025
Opening keynote by Jack Newton
Kicking off our 13th annual ClioCon in Boston, Clio’s CEO and Founder, Jack Newton set the tone for the two days with his opening keynote built on this year’s theme—Uniting Brilliance—and examined how innovation and technology are propelling the legal profession into a new era of transformation.
We…
The three ways you’re alienating your audience with your AEO/GEO content
Your quest to show up in AI search results is making your content less desirable to the humans consuming it.
You’re probably alienating your human readers whenever you create Answering Engine Optimization (AEO) or Generative Engine Optimization (GEO) content.
In case you’re not up-to-date on your digital marketing jargon, AEO content is content that’s designed…
Time to Build: Innovation, Integrity, and the Independent Spirit of Justice

Boston, MA — In the city where revolution once sparked democracy, the 6th Annual American Legal Technology Awards gathered a sold-out crowd to celebrate a new kind of rebellion—one powered by innovation, inclusion, and courage.
Under the theme Time to Build, the evening blended laughter with leadership, music with mission. As co-founder Tom Martin put…
The Attorney’s Guide to Navigating AI: Ethics, Privacy & Compliance
Artificial intelligence (AI) is transforming the practice of law, offering both unprecedented opportunities and complex risks. From generative AI tools that draft documents to algorithms that analyze massive datasets, lawyers are facing new questions about professional responsibility, privacy, discrimination, and compliance.
For legal professionals seeking in-depth guidance, Lawline’s Learning Path “Navigating AI in Law: Ethics…
Clio Steps Into Big Law
Clio has long been known as the go-to technology company for solo and small law firms. At this year’s ClioCon, it announced something new—and big: Clio for Enterprise, a division built for the world’s largest law firms and corporate legal departments.
After nearly two decades of leading the way in legal tech for smaller firms,…
The Convergence of Knowledge Management, Innovation, and Legal Tech Investing
I spoke with Kevin Klein, Co-Founder of LegalTech Connect and Head of Content & Programming at the KM&I for Legal Conference, and Patrick DiDomenico, who founded InspireKM Consulting and KM&I, and is now Co-Founder at LegalTech Connect. We discussed the convergence of KM&I and LegalTech Connect, the evolution of law firm knowledge…