Law Firm Marketing & Management


For attorney Kim Memmesheimer, starting her own firm wasn’t the hard part. Keeping it all running—and knowing what to do next—was. 

With support from Lawyerist Lab, Kim found the confidence, structure, and systems she needed to stop reacting and start leading. Today, her firm is growing intentionally, aligned with her values, and built to last. 

In this episode, Steve Fretzin and Rafi Arbel discuss:
  • Persistence is a key element in long-term marketing and outreach
  • The impact of in-person networking on professional relationships
  • Blending digital tools with personal follow-up strategies
  • System-building as a solution for scaling and stabilizing a business

Key Takeaways:

  • Attending legal trade shows and following up with structured

In this episode, Steve Fretzin and Seth Price discuss:
  • Challenges of marketing and business development for lawyers and law firms
  • Strategic differences between B2B and B2C legal marketing
  • Importance of content creation and personal branding in legal marketing
  • Lessons from entrepreneurial growth and mistakes in legal and digital ventures

Key Takeaways:

  • Lawyers in B2B markets