Law Firm Marketing & Management

The BBC Artificial intelligence (AI) tools have got significantly better at answering legal questions but still can not replicate the competence of even a junior lawyer, new research suggests. The major British law firm, Linklaters, put chatbots to the test by setting them 50 “relatively hard” questions about English law. It concluded OpenAI’s GPT 2, released in

With proceedings still on foot in several jurisdictions, there is currently significant uncertainty as to the legal position on IP infringement, which may also vary between jurisdictions. Unsurprisingly, this has caused users concern that they might inadvertently infringe a third party’s IP rights by using an AI tool—eg by publishing an AI output that reproduces

Technology has come so far that chatbots handling basic tasks and answering questions are no longer a novelty. But generating comprehensive, in-depth research reports in minutes? That’s something AI hasn’t fully delivered—until now.

On February 2, 2025, OpenAI launched Deep Research, an AI agent built to generate detailed reports on complex topics with remarkable

AI-growthTraditional accounting software, even with the advent of cloud capabilities, has reached its limits in today’s tech-emerging market. While cloud solutions have improved accessibility and collaboration, they fail to address the deeper inefficiencies that hinder scalability and decision-making.
Take, for instance, a renowned financial institution bogged down by manual invoice processing despite its OCR-based invoice

""You can easily lose yourself in the costly jungle of “add-on” legal tech promising a mirage of efficiency gains. Rather than reading another AI-written listicle, let’s walk through five categories and provide real-world examples. 

AI-Driven Personalized VideoImagine President Kennedy reviewing the latest Taylor Swift album – sounds surreal, right? Well, products like HeyGen can bring

In this episode, Steve Fretzin and Jay McAllister discuss:

  • The evolving role of AI in legal practice
  • Leveraging AI for business development and marketing
  • Ethical and risk considerations when using AI in law
  • The future of legal technology and the rise of agentic AI

 
Key Takeaways:

  • Many law firms have shifted from traditional keyword-based