Well worth a read Doctors often have a piece of advice for the rest of us: Don’t Google it. The search giant tends to be the first stop for people hoping to answer every health-related question: Why is my scab oozing? What is this pink bump on my arm? Search for symptoms, and you might click through to
The post In this episode, Steve Fretzin and Robert Plotkin discuss:
- Giving information away.
- Writing a lead-generating book while maintaining your law practice.
- Benefits of writing a book above other kinds of content marketing.
- What to do before publication, during promotion, and after publication.
Key Takeaways:
- Even if you gave someone your entire process, nobody will be