Clients have more ways to find and communicate with attorneys than ever before. For attorneys, this represents an opportunity and a challenge. As an opportunity, it’s easier to directly target potential clients when they need your help. Compare the potential “right time, right place” effectiveness of a Google Local Services Ad versus an old-school yellow
In this episode, Steve Fretzin and Jen Lee discuss:
- Breaking the mold of traditional legal molds within ethical guidelines.
- Legal models that are changing the game for attorneys.
- The growing demand for legal services in underserved communities and non-traditional markets.
- How COVID changed the legal landscape.
Key Takeaways:
- The billable hour contributes to lawyer burnout