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By: Fretzin, Inc.

Latest from Fretzin Blog - Page 4

In this episode, Steve Fretzin and Howard Ankin discuss:
  • The strategic use of media and marketing in legal services
  • The evolving role of lawyers in both legal practice and business development
  • Building personal and firm-wide brand equity in competitive industries
  • Adapting to modern client behaviors and expectations

Key Takeaways:

  • Focus on ethical, long-term brand visibility

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In this episode, Steve Fretzin and John Morgan discuss:
  • Business growth and scaling strategies
  • Importance of partnerships and accountability
  • Technological innovation in professional services
  • Entrepreneurial mindset and vision

Key Takeaways:

  • Successful businesses balance proactive growth (“catching fish”) with strong operations (“cooking fish”) for sustained efficiency.
  • Clear, data-driven systems with dashboards and accountability can transform culture

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In this episode, Steve Fretzin and Gerard Virga discuss:
  • Navigating emotional complexity and client crises in family law
  • Evolving business development practices in solo and small firm legal settings
  • Expanding legal services through education, technology, and content creation
  • Managing personal and professional balance to prevent burnout in law practice

Key Takeaways:

  • Direct, relationship-focused communication—such as

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In this episode, Steve Fretzin and Tim Sawyer discuss:

  • Mentorship and mastermind groups as catalysts for professional growth
  • Universal business models shaping success across industries including legal
  • Emotional authenticity as a foundation for impactful branding and client engagement
  • Discomfort as a necessary stage in the journey toward meaningful progress

 
Key Takeaways:

  • Professionals who admit

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In this episode, Steve Fretzin and Jody Glidden discuss:
  • The evolution and growing impact of AI in professional services
  • Challenges lawyers face in client relationship management
  • The limitations and future of traditional CRMs
  • Strategies for maintaining and expanding client relationships

Key Takeaways:

  • 43% of clients leave law firms not because of service quality but due

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In this episode, Steve Fretzin and Kyle Hebenstreit discuss:
  • The evolving legal industry landscape due to institutional capital and Big Four involvement
  • Rising competition and channel fragmentation in legal marketing
  • Strategic marketing approaches tailored to client personas and firm types
  • Operational and budgetary decisions that influence long-term law firm growth

Key Takeaways:

  • Private equity and

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In this episode, Steve Fretzin and Michael Vater discuss:
  • Growth and networking beyond traditional legal marketing
  • Leveraging legal tech and AI to enhance efficiency
  • Building strategic partnerships for sustainable growth
  • Effectively balancing leadership, operations, and legal work

Key Takeaways:

  • Lawyers should build strategic partnerships with realtors, title agents, and medical professionals who connect with potential

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