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By: Fretzin, Inc.

Latest from Fretzin Blog - Page 6

In this episode, Steve Fretzin and Gideon Grunfeld discuss:
  • Strategies for pricing legal services effectively
  • Overcoming psychological barriers to fee adjustments in legal practice
  • The importance of tailoring legal service models
  • Leveraging emotional connections and effective communication in client relationships

Key Takeaways:

  • Lawyers often undercharge because they fear client objections, but raising rates with new

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In this episode, Steve Fretzin and Sonya Palmer discuss:
  • Keeping connections alive after meetings
  • Growing teams and operations effectively
  • Empowering women in law firms
  • Using content and AI to grow practices

Key Takeaways:

  • To avoid losing momentum after meetings, always establish a next step, whether scheduling a follow-up or agreeing on mutual actions that maintain

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In this episode, Steve Fretzin and Jared Correia discuss:
  • The evolving role of AI and technology in legal practices
  • Common obstacles lawyers face with adopting and implementing tech solutions
  • Strategies for improving law firm efficiency and productivity
  • Trends in business development and billing models

Key Takeaways:

  • Lawyers hesitate to adopt AI due to risk aversion

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In this episode, Steve Fretzin and Gordon Firemark discuss:
  • Podcasting as a tool for branding, content creation, and growth
  • Legal and ethical essentials for podcasting
  • Streamlining podcast production with AI and tech
  • Leveraging unique marketing strategies to enhance professional presence

Key Takeaways:

  • Podcasting generates diverse discoverable content by utilizing video, audio, and transcription, which can

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In this episode, Steve Fretzin and Steve Mehr discuss:
  • Importance of CRM and data-driven approaches in law practice management
  • Strategies for scaling a law firm efficiently
  • The role of marketing and brand differentiation in legal industry success
  • Balancing multiple roles and responsibilities within a growing practice

Key Takeaways:

  • A customized CRM system is essential for

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In this episode, Steve Fretzin and Ben Paul discuss:
  • AI in modern business development for legal professionals
  • Building and sustaining client relationships in a competitive legal market
  • Enhancing personal branding and marketing
  • Navigating economic challenges and their impact on legal services

Key Takeaways:

  • AI tools like ChatGPT can assist lawyers in creating business development strategies

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In this episode, Steve Fretzin and David Telisman discuss:
  • The role of content in business growth
  • Challenges professionals face in content creation
  • AI’s impact on marketing strategies
  • Delegating marketing efforts effectively

Key Takeaways:

  • Blogging remains the second most effective form of content marketing after video, but many attorneys fail to utilize it consistently, missing out

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In this episode, Steve Fretzin and Robert Hanna discuss:
  • Podcasting as a business development tool
  • Building and engaging a legal community
  • Strategies for growing a personal or firm brand
  • Leveraging LinkedIn and legal technology for career advancement

Key Takeaways:

  • Launching a podcast differentiates a business, builds client relationships, and establishes a brand by offering valuable

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By Steve Fretzin & Jim Coogan
Interacting with Non-Lawyers in a Way They Understand 
In the legal world, effective communication can make or break a relationship, especially when dealing with clients who aren’t familiar with legal jargon. Jim Coogan, co-founder of Coogan Gallagher, speaks about the importance of interacting with non-lawyers in a way that

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