Law Firm Marketing & Management

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In this episode, Steve Fretzin and Ted DeBettencourt discuss:
  • Making prospects feel heard before they hire
  • Fixing intake as the real growth lever
  • Optimizing website conversion channels
  • Adopting a builder’s mindset in business development

Key Takeaways:

  • Emotional needs matter as much as legal expertise when someone is choosing a lawyer. If prospects do not feel

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By Steve Fretzin &  Wes Lungwitz
I love tradition, but I love results more. That is why Albert Einstein’s line stuck with me, the measure of intelligence is the ability to change. In 2026, that is not a motivational poster, it is a survival skill. Your legal skills still matter, your reputation still matters, and

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By Steve Fretzin &  Matthew Fornaro
Kicking off the new year, I sat down with Florida business attorney Matthew Fornaro to talk about two things every lawyer needs to get serious about, building the business side of their practice, and using AI the right way. Matthew has lived both worlds, big firm litigation and an

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In this episode, Steve Fretzin and Jennifer Gillman discuss:
  • Building rainmaking as a sustainable, early-career practice
  • Shifting mindset to overcome fear and unlock visibility
  • Using small, consistent actions to compound business development
  • Gaining autonomy by moving from service partner to rainmaker

Key Takeaways:

  • Becoming a happy rainmaker is not a late-career scramble but a long

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