Law Firm Marketing & Management


By Steve Fretzin, Jordan Ostroff, and Jeremy Baker
Going Solo: The Real Math Behind a Thriving Law Practice
Two lawyers who left prosecution and Big Law share the mindset, financial reality, and first 90-day moves that determine whether a solo practice sinks or scales

Going solo is one of the most searched and least honestly

An attorney bio is not a formality — it’s the most important E-E-A-T signal on a law firm website. Google evaluates legal content (YMYL — Your Money or Your Life) against the demonstrated expertise of the author. A practice area page attributed to a named, credentialed attorney with a detailed bio page carries fundamentally different