Most law firm websites have an FAQ page. And most of those pages are an afterthought.
Five or six short questions. A few vague answers. Sometimes they’re copied from a template. Sometimes they haven’t been updated in years.
That’s a missed opportunity.
FAQ pages can quietly become one of the strongest SEO assets on your
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How can AI tools help small law firms become more efficient and organized?
AI tools can assist in improving efficiency, organization, and task automation within a law firm. While some AI platforms may not be beneficial for all legal practices due to inconsistencies and unreliability, tools like Fixer AI can help manage emails, calendar
Every March, Lawline pauses to do something we believe matters: look back at the year and recognize the women whose expertise, preparation, and generosity of spirit made this platform better. The educators who spent hours in front of a camera so attorneys across the country could learn something useful. The ones who took hard subjects
For years, the playbook was simple: rank on Google, get clicks, answer the phone. Law firm marketing revolved around showing up in search results when someone typed “divorce lawyer near me” or “estate planning attorney in [city].”
That system still exists, but something new is happening on top of it.
People are starting to ask
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I spoke with Matt Basile, the CEO of Naya Software, a software company that automates the legal aspects of originating commercial real estate loans for law firms and institutional lenders. We discussed building a software company while working full-time as a lawyer, new ways law firms are leveraging artificial intelligence, and whether now
Over the years I’ve written quite a bit about client service and what lawyers can do to strengthen relationships with their clients. Recently I’ve been thinking about how much the expectations placed on lawyers have changed — and how the role of the lawyer continues to evolve.
For many years, lawyers have talked about the
For many organizations, offshore outsourcing achieved its intended purpose. High-volume, rules-based finance work moved to lower-cost locations, and the savings were clear. Over time, however, finance leaders began to recognize the limitations of this model, particularly in tasks that rely on timing, context, and judgment rather than just volume.
In many cases, Finance and Accounting