AI search isn’t finding law firms the same way Google does — and most firms don’t know it yet. A real-world experiment comparing traditional search rankings against AI recommendations revealed a surprising winner: credibility over content volume. Discover what signals AI is actually using to match clients with attorneys, and what your firm can do
Most lawyers are taught to color inside the lines until they realize that won’t build the book of business they want. In this episode, you’ll learn how to move from random acts of marketing to a focused, scalable rainmaking strategy using relationships, visible expertise, and a true support team.
In this episode, Steve Fretzin and
In this episode, Steve Fretzin and
