A lot of people hear the phrase “personal brand” and immediately cringe a little.
They picture influencers taking selfies, professionals posting motivational quotes every day or people constantly talking about themselves online in ways that feel forced and performative. That reaction is one reason so many smart, accomplished professionals avoid the topic entirely. They associate
Key Takeaways
There was a time when FAQ pages felt like filler.
A handful of basic questions. Short answers. Maybe something added at the end of a website build because it seemed like a good idea.
That approach doesn’t make much sense anymore.
FAQs have become one of the most useful assets in legal marketing—not because they
By Steve Fretzin & Rob Hanna
Content, community, and why visibility now determines opportunity
If you are still relying on referrals alone and assuming that doing great legal work will keep your pipeline full, you are playing a dangerous game. The legal industry is shifting fast. Technology, AI, and changing client expectations are rewriting the
Someone asked me recently what the difference will be between the LexBlog Library and Perma.cc.
Perma.cc and the LexBlog Library are complementary. The purpose of each is to satisfy one fundamental need in legal research and legal citation. That being that a researcher can always “find and verify” a cited source.
They tackle digital preservation
Over the past few decades, law offices have integrated a diverse range of technologies, from advanced voice-over-IP phone systems to sophisticated legal case management software. This shift has significantly influenced law firm budgets, with a notable 90% of firms planning to either maintain or boost their technology spending in the coming year.
For those
A lot of professionals approach LinkedIn the way people approach cooking when they don’t really know what they’re doing. They throw random things together, hope something works and then get frustrated when the results feel inconsistent.
One week they’re posting career advice. The next week they’re reposting company announcements. Then they disappear for two months
One of the biggest misconceptions about LinkedIn is that the people doing well on the platform are constantly coming up with brilliant new ideas every single day. Usually, that’s not what’s happening at all. Most professionals who consistently build visibility on LinkedIn have figured out something much more important than endless creativity: they’ve developed a
