Law Firm Marketing & Management

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Email marketing continues to evolve, blending timeless strategies with cutting-edge digital innovations. As time goes on, the most successful marketers are those who are finding new ways to build stronger connections, deliver more personalized experiences, and stand out in increasingly crowded inboxes. Here are six email marketing ideas to keep your audience interested, engaged, and…

#LMA25_ GC Panel Coverage by Nancy MyrlandThe In-House Counsel Panel at the 2025 Legal Marketing Association (LMA) Annual Conference offered something that our conference attendees always find valuable: unfiltered client insights.
Moderated by Tasneem Khokha, Co-Chair of the Legal Marketing Association Annual Conference and Managing Director of GrowthPlay, the panel featured three senior in-house leaders who shared exactly what…

Let’s face it—most law firm owners didn’t start their practice because they love spreadsheets and data analysis. You got into law to make an impact, serve clients, and build a meaningful business. But here’s the truth that often gets overlooked: if you’re not tapping into the numbers behind your practice, you’re leaving serious growth potential…

#LMA25 Keynote by Obama Speechwriters by Nancy MyrlandFormer Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully by Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder and Co-Chair of this year’s Annual Conference Advisory Committee (ACAC), the session…